IIE Logo

Switch to list view
Switch to thumbnail view
Select an Action
52 Results Found Subscribe to search results
0000IIE
Print
1. 
Cover image for A preface to marketing management
A preface to marketing management
A preface to marketing management
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
1997
Excerpt: 
target market -- 2. Marketing decision support systems and marketing research -- 3. Consumer behavior
Available: Copies:
2. 
Cover image for Marketing : contemporary concepts and practices
Marketing : contemporary concepts and practices
by 
Schoell, William F.
Format: 
Books
Publication Date 
1995
Excerpt: 
. Organizational Markets and Buying Behavior. Ch. 7. Market Segmentation. Ch. 8. Targeted Marketing -- Sect. III
Available: Copies:
3. 
Cover image for Doing exemplary research
Doing exemplary research
by 
Stablein, Ralph E.
Format: 
Books
Publication Date 
1992
Excerpt: 
Organizational behavior -- Research -- Case studies.
Available: Copies:
4. 
Cover image for Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
by 
Kotler, Philip.
Table of contents http://www.gbv.de/dms/bowker/toc/9780135561508.pdf
Format: 
Books
Publication Date 
1988
Excerpt: 
markets and buyer behavior -- Analyzing organizational markets and buyer behavior -- Analyzing competitors
Available: Copies:
Limit Search Results
Access Level
Author
Kotler, Philip.
(5)
Bowen, John (John T.), 1948-
(4)
Makens, James C.
(4)
Robbins, Stephen P., 1943-
(4)
Donnelly, James H.
(2)
Format
Item Category 1
Material Type
Language
Library
Shelf Location
Publication Date
Subject
Organizational behavior.
(18)
Marketing -- Management.
(5)
Hospitality industry -- Marketing.
(4)
Organizational behavior -- Research.
(4)
Organizational change.
(4)
Item Available
Advanced Search Location