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49. 
Cover image for Organizational crisis communication
Organizational crisis communication
by 
Frandsen, Finn, 1956- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Crisis management.
Available: Copies:
50. 
Cover image for Key marketing metrics : the 50+ metrics every manager needs to know
Key marketing metrics : the 50+ metrics every manager needs to know
by 
Farris, Paul W., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Management -- Customer Profitability -- Sales Force And Channel Management -- Pricing Strategy -- Promotion
Available: Copies:
51. 
Cover image for Small business management : launching and growing entrepreneurial ventures
Small business management : launching and growing entrepreneurial ventures
by 
Longenecker, Justin G. (Justin Gooderl), 1917-2005, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Small business management : launching and growing entrepreneurial ventures / Longenecker, Justin G
Available: Copies:
53. 
Cover image for MKTG 10
MKTG 10
by 
Lamb, Charles W., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
and targeting markets -- Marketing Research -- Part 3: Product decisions -- Product concepts
Available: Copies:
54. 
Cover image for The brand book : Mauritius 2016
The brand book : Mauritius 2016
The brand book : Mauritius 2016
by 
Lama, Ravin.
Format: 
Books
Publication Date 
2016
Excerpt: 
Product management.
Available: Copies:
55. 
Cover image for Basics of supply chain management
Basics of supply chain management
by 
Bandyopadhyay, Jayanta K., 1941- author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Basics of supply chain management / Bandyopadhyay, Jayanta K., 1941- author.
Available: Copies:
56. 
Cover image for Strategic marketing
Strategic marketing
Strategic marketing
by 
Wiid, J. A. author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Marketing -- Management.
Available: Copies:
57. 
Cover image for Brand management. 1
Brand management. 1
Brand management. 1
by 
Benedict, Elsie, 1976-
Format: 
Books
Publication Date 
2016
Excerpt: 
Product management -- Textbooks.
Available: Copies:
58. 
Cover image for Fundamentals of information systems
Fundamentals of information systems
by 
Stair, Ralph M., author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Management information systems.
Available: Copies:
59. 
Cover image for International entrepreneurship : starting, developing, and managing a global venture
International entrepreneurship : starting, developing, and managing a global venture
by 
Hisrich, Robert D., author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Management -- Profile: Haier -- Chapter Objectives -- Introduction -- Motivation Across Cultures -- Sources
Available: Copies:
60. 
Cover image for Advertising media planning : a brand management approach
Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
Advertising media planning : a brand management approach / Kelley, Larry D., 1955-
Available: Copies:
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Keller, Kevin Lane, 1956-
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