An investigation into the current usage of brand equity models in the South African animal feed sector, with recommendations for an appropriate model

A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa

The effects of internal branding on medical representative in leading pharmaceutical company in South Africa

An exploratory study of how a select group of successful SMEs use social commerce to grow their business in South Africa

Is brand South Africa creating a positive rainbow nation for our millennials

Shopper marketing in South Africa

Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

Does the colour of the beer bottle influence South African consumers' perception of the brand?

Have recent student movements on South African university campuses provided a platform for increased racial tensions on campuses? : an explanatory qualitative research study with reference to the University of Cape Town

The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africa

The lush brand and the "ethi-cool effect" : an exploration into the effects of a simultaneously ethical and trendy brand on consumption patterns of mainstream South African youth

The nuclear family and household goods : a qualitative study exploring the perceptions of women in Cape Town's townships