, stardom and marketing -- PART II. Media practices -- 10. Research -- Case study : researching mobile phone

Designed for beginners, this best-selling textbook provides a thorough introduction to the study of

Marketing research.

. Telephone selling and marketing -- Day 16. Printed collateral, brochures, and sales sheets -- Day 17. Direct

-- Take cover -- Follow-up queries -- 3. Selling reprints and rewrites -- Reprints -- Finding markets for

-- Integrated marketing communications and international advertising -- Personal selling and sales management

marketing environments worldwide -- 7. Cross-cultural market research -- 8. Intercultural marketing strategy

-and-mortar marketers -- 6. Relationship marketing and customer relationship management (CRM) -- 7. Marketing research

: determinants of advertising strategy -- Research: Gathering information for advertising planning -- Marketing

-- Industries -- Case study: the music industry, technology and synergy -- Research -- Production organisation

enduring features that have made it the best-selling introductory human communication text on the market

-- Hospitality and Travel Marketing System -- Planning: Research and Analysis -- Customer Behavior -- Analyzing