Advertising -- Tourism.

-- Advertising and public relations -- Sales promotion and personal selling -- Pricing concepts -- Setting the

Advertising -- South Africa.

Affinity Advertising & Publishing

Distribution Mix and the Travel Trade -- 14. Communications and the Promotional Mix -- 15. Advertising -- 16

. Design groups ; Advertising agencies ; The editorial sector ; Book publishing ; Comics and graphic novels

-- The marketing communications mix -- Advertising strategy -- Advertising creativity -- Media concepts

Channels --- 16. Integrated Marketing Communications and International Advertising --- 17. Personal Selling

-- Distribution channels -- Promoting products : communication and promotion policy and advertising -- Promoting

-- GoogleCollins: killing the book to save it -- Advertising. And now, a word from Google?s sponsors. -- Retail

Advertising -- Tourism.

-- Summary -- The business idea -- Target market -- People -- Marketing and advertising strategy -- Premises