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61. 
Cover image for How customers think : essential insights into the mind of the market
by 
Zaltman, Gerald.
Format: 
Books
Publication Date 
2003
Excerpt: 
Consumer behavior -- Psychological aspects.
Available: Copies:
62. 
Cover image for Safe food : bacteria, biotechnology, and bioterrorism
by 
Nestle, Marion.
Format: 
Books
Publication Date 
2003
Excerpt: 
demonstrates how powerful food industries oppose safety regulations, deny accountability, and blame consumers
Available: Copies:
63. 
Cover image for Rich dad's guide to becoming rich without cutting up your credit cards
by 
Kiyosaki, Robert T., 1947-
Format: 
Books
Publication Date 
2003
Excerpt: 
Consumer credit.
Available: Copies:
64. 
Cover image for Sports marketing : a strategic perspective
by 
Shank, Matthew D.
Format: 
Books
Publication Date 
2002
Excerpt: 
Participants as Consumers -- Understanding Spectators as Consumers -- Segmentation, Targeting, and Positioning
Available: Copies:
by 
Cave, Susan, 1949-
Format: 
Books
Publication Date 
2002 2001
Excerpt: 
Consumer behaviour in a week / Cave, Susan, 1949-
Available: Copies:
66. 
Cover image for The advertising handbook
by 
Brierley, Sean, 1966-
Format: 
Books
Publication Date 
2002
Excerpt: 
Why businesses advertise -- Making and segmenting markets -- 'Finding' consumers -- Advertising and
Available: Copies:
67. 
Cover image for A century of American icons : 100 products and slogans from the 20th century consumer culture
by 
Cross, Mary, 1934-
Format: 
Books
Publication Date 
2002
Excerpt: 
A century of American icons : 100 products and slogans from the 20th century consumer culture /
Available: Copies:
68. 
Cover image for The personality continuum and consumer behavior
by 
Albanese, Paul J.
Format: 
Books
Publication Date 
2002
Excerpt: 
The personality continuum and consumer behavior / Albanese, Paul J.
Available: Copies:
by 
Harrell, Gilbert D.
Format: 
Books
Publication Date 
2002
Excerpt: 
Consumer satisfaction.
Available: Copies:
70. 
Cover image for The social psychology of consumer behaviour
by 
Bagozzi, Richard P.
Format: 
Books
Publication Date 
2002
Excerpt: 
The social psychology of consumer behaviour / Bagozzi, Richard P.
Available: Copies:
by 
Neal, Cathy M.
Format: 
Books
Publication Date 
2002
Excerpt: 
Consumer behaviour : implications for marketing strategy / Neal, Cathy M.
Available: Copies:
72. 
Cover image for Black economics : solutions for economic and community empowerment
by 
Kunjufu, Jawanza.
Format: 
Books
Publication Date 
2002 1991
Excerpt: 
African American consumers.
Available: Copies:
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