Exploratory study into the impact of sensory branding for common household product categories

The use of personal branding in the property sales market to improve property sales : the Chas Everitt Midrand case

Is a bird on the shelf worth bucks for the brand?

Radio as a branding tool : the illiterate consumer's perspective

The connection between creativity and effectiveness in television advertising

Drivers of re-branding

A Moyo case study : identifying key activities which drive a positive brand image

Alternative advertising mediums within the South African context

Critical study in the field of lighting in the interior design : natural versus artificial lighting

A critical study on defective architectural practices

Capturing life and character

An investigation into the effectiveness of the Proudly South African brand in relation to consumer buying behaviour