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1. 
Cover image for Marketing and the bottom line : the marketing metrics that will pump up cash flow
by 
Ambler, Tim.
Format: 
Books
Publication Date 
2003
Excerpt: 
Marketing -- Cost effectiveness -- Measurement.
Available: Copies:
2. 
Cover image for Marketing ROI : the path to campaign, customer, and corporate profitability
by 
Lenskold, James.
Format: 
Books
Publication Date 
2003
Excerpt: 
campaign profitability -- Measurement process -- Strategic profit management -- Implementation process.
Available: Copies:
3. 
Cover image for Human resource management
by 
Fisher, Cynthia D., author.
Format: 
Books
Publication Date 
2003
Excerpt: 
legal environment -- Recruiting and job search -- Measurement and decision-making issues in selection
Available: Copies:
4. 
Cover image for Tourism and sustainable community development
by 
Hall, Derek R.
Format: 
Books
Publication Date 
2003 2000
Excerpt: 
--- Part 2: Sustainable Tourism and the Community -- 5. Environmental Standards and Performance Measurement
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by 
Bloxham, Eleanor.
Format: 
Books
Publication Date 
2003
Excerpt: 
and Management Context. Ch. 4. Economic Value Management: The Measurement and Management Impacts. Ch
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6. 
Cover image for The practice of research in criminology and criminal justice
by 
Bachman, Ronet.
Format: 
Books
Publication Date 
2003
Excerpt: 
measurement -- Interval level of measurement -- Ratio level of measurement -- The case of dichotomies
Available: Copies:
8. 
Cover image for Social research methods : qualitative and quantitative approaches
by 
Neuman, W. Lawrence (William Lawrence), 1950-
Format: 
Books
Publication Date 
2003
Excerpt: 
Archives and Resources for Secondary Analysis -- App. D. Measurement Theory and Specialized Techniques for
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9. 
Cover image for Water for life : water management and environmental policy
by 
Wescoat, James L., 1952-
Format: 
Books
Publication Date 
2003
Excerpt: 
Conversions of selected units of hydrologic measurement -- 1. Water and Life -- 2. Challenge and
Available: Copies:
10. 
Cover image for Measuring the natural environment
by 
Strangeways, Ian, 1932-
Format: 
Books
Publication Date 
2003
Excerpt: 
Earth sciences -- Measurement.
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by 
Van Rooyen, Mariâetta.
Format: 
Books
Publication Date 
2003
Excerpt: 
Educational tests and measurements -- South Africa.
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12. 
Cover image for Changing gears : the strategic implementation of technology
by 
Carlopio, James.
Format: 
Books
Publication Date 
2003
Excerpt: 
, Decision, Commitment -- Ch. 7. Roll-Out -- Ch. 8. Confirmation: The Measurement of Change -- Ch. 9. Beyond
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