advertising -- The buying brain, screens, and social media -- Vision of the future.

want to run with the big dogs": beer wars, competition, and monopoly -- Beer advertising: making

party / James F. Scotton -- Advertising: wings for the media: Hong Cheng : public relations / Yan Jin

/ Junhao Hong -- The role of global advertising -- Summary and conclusions.

Advertising -- Case studies.

. Regulation now -- 11. Debating advertising, branding and celebrity -- 12. News and its futures -- 13

Advertising -- South Africa.

Affinity Advertising & Publishing

Advertising -- Psychological aspects.

Distribution Mix and the Travel Trade -- 14. Communications and the Promotional Mix -- 15. Advertising -- 16

. Design groups ; Advertising agencies ; The editorial sector ; Book publishing ; Comics and graphic novels

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and