Why businesses advertise -- Making and segmenting markets -- 'Finding' consumers -- Advertising and

Relationship Among Media, Advertising, and Consumers -- How Consumers Choose Media: Entertainment and

Participants as Consumers -- Understanding Spectators as Consumers -- Segmentation, Targeting, and Positioning

Consumer behaviour in a week / Cave, Susan, 1949-

and services for consumers -- 13. Products and services for businesses -- 14. International marketing

Consumer behaviour in a week Cave, Sue

-- Communicating with Consumers Online -- Using the Internet to Communicate -- The World Wide Web -- Email -- Email

; enterprise applications, data warehousing, Web-centered development, and groupware, whether you're a consumer

. Government -- Ch. 19. Consumers and Investors -- Ch. 20. The Golden Age -- App. A. Code of Professional

Consumer satisfaction.

Consumer behaviour / Schiffman, Leon G.

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. Peter, J. Paul.