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613. 
Cover image for The advertising handbook
by 
Brierley, Sean, 1966-
Format: 
Books
Publication Date 
2002
Excerpt: 
Why businesses advertise -- Making and segmenting markets -- 'Finding' consumers -- Advertising and
Available: Copies:
614. 
Cover image for Advertising media planning
by 
Sissors, Jack Zanville, 1919-
Format: 
Books
Publication Date 
2002
Excerpt: 
Relationship Among Media, Advertising, and Consumers -- How Consumers Choose Media: Entertainment and
Available: Copies:
615. 
Cover image for International marketing
by 
Cateora, Philip R.
Format: 
Books
Publication Date 
2002
Excerpt: 
and services for consumers -- 13. Products and services for businesses -- 14. International marketing
Available: Copies:
616. 
Cover image for Effective marketing : creating and keeping customers
by 
Zikmund, William G.
Format: 
Books
Publication Date 
2002
Excerpt: 
Consumer behavior.
Available: Copies:
617. 
Cover image for Understanding operating systems
by 
Flynn, Ida M., 1942-
Format: 
Books
Publication Date 
2001
Excerpt: 
Producers and Consumers Readers and Writers Concurrent Programming Applications of Concurrent Programming
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618. 
Cover image for The essential guide to computing
by 
Walters, E. Garrison.
Format: 
Books
Publication Date 
2001
Excerpt: 
; enterprise applications, data warehousing, Web-centered development, and groupware, whether you're a consumer
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619. 
Cover image for Principles of macroeconomics
by 
Mankiw, N. Gregory.
Format: 
Books
Publication Date 
2001
Excerpt: 
application. -- Ch. 6 Supply, demand, and government policies. -- Ch. 7 Consumers, producers, and the
Available: Copies:
620. 
Cover image for The practice of public relations
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2001
Excerpt: 
. Government -- Ch. 19. Consumers and Investors -- Ch. 20. The Golden Age -- App. A. Code of Professional
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by 
Hammer, Michael, 1948-
Format: 
Books
Publication Date 
2001
Excerpt: 
Consumer satisfaction.
Available: Copies:
622. 
Cover image for Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
2001
Excerpt: 
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. Peter, J. Paul.
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by 
Luce, Mary Frances, 1967-
Format: 
Books
Publication Date 
2001
Excerpt: 
Emotional decisions : tradeoff difficulty and coping in consumer choice / Luce, Mary Frances, 1967-
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624. 
Cover image for Consumer behaviour
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2001
Excerpt: 
Consumer behaviour / Schiffman, Leon G.
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