Why businesses advertise -- Making and segmenting markets -- 'Finding' consumers -- Advertising and

Why businesses advertise -- Making and segmenting markets -- 'Finding' consumers -- Advertising and

Consumer behaviour : implications for marketing strategy / Neal, Cathy M.

The personality continuum and consumer behavior / Albanese, Paul J.

African American consumers.

Consumer behaviour in a week Cave, Sue

advertising to a relatively wealthy set of consumers.

; enterprise applications, data warehousing, Web-centered development, and groupware, whether you're a consumer

application. -- Ch. 6 Supply, demand, and government policies. -- Ch. 7 Consumers, producers, and the

. Government -- Ch. 19. Consumers and Investors -- Ch. 20. The Golden Age -- App. A. Code of Professional

Consumer satisfaction.

Consumer behaviour / Schiffman, Leon G.