The personality continuum and consumer behavior / Albanese, Paul J.

African American consumers.

Why businesses advertise -- Making and segmenting markets -- 'Finding' consumers -- Advertising and

Relationship Among Media, Advertising, and Consumers -- How Consumers Choose Media: Entertainment and

Why businesses advertise -- Making and segmenting markets -- 'Finding' consumers -- Advertising and

application. -- Ch. 6 Supply, demand, and government policies. -- Ch. 7 Consumers, producers, and the

Consumer behavior / Blackwell, Roger D.

Consumer satisfaction.

Consumer behaviour / Schiffman, Leon G.

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. Peter, J. Paul.

Emotional decisions : tradeoff difficulty and coping in consumer choice / Luce, Mary Frances, 1967-

Consumer satisfaction.