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by 
Neal, Cathy M.
Format: 
Books
Publication Date 
2002
Excerpt: 
Consumer behaviour : implications for marketing strategy / Neal, Cathy M.
Available: Copies:
614. 
Cover image for The personality continuum and consumer behavior
by 
Albanese, Paul J.
Format: 
Books
Publication Date 
2002
Excerpt: 
The personality continuum and consumer behavior / Albanese, Paul J.
Available: Copies:
615. 
Cover image for Advertising media planning
by 
Sissors, Jack Zanville, 1919-
Format: 
Books
Publication Date 
2002
Excerpt: 
Relationship Among Media, Advertising, and Consumers -- How Consumers Choose Media: Entertainment and
Available: Copies:
616. 
Cover image for Sports marketing : a strategic perspective
by 
Shank, Matthew D.
Format: 
Books
Publication Date 
2002
Excerpt: 
Participants as Consumers -- Understanding Spectators as Consumers -- Segmentation, Targeting, and Positioning
Available: Copies:
617. 
Cover image for Effective marketing : creating and keeping customers
by 
Zikmund, William G.
Format: 
Books
Publication Date 
2002
Excerpt: 
Consumer behavior.
Available: Copies:
618. 
Cover image for The loyalty effect : the hidden force behind growth, profits, and lasting value
by 
Reichheld, Frederick F.
Format: 
Books
Publication Date 
2001 1996
Excerpt: 
Consumer satisfaction.
Available: Copies:
619. 
Cover image for Marketing channels
by 
Coughlan, Anne T.
Format: 
Books
Publication Date 
2001
Excerpt: 
, tires, garden products, and fast-moving consumer goods; and from maternity clothing, uninterruptible
Available: Copies:
620. 
Cover image for Emotion marketing : the Hallmark way of winning customers for life
by 
Robinette, Scott.
Format: 
Books
Publication Date 
2001
Excerpt: 
Consumer satisfaction.
Available: Copies:
621. 
Cover image for Customers rule! : why the e-commerce honeymoon is over and where winning businesses go from here
by 
Blackwell, Roger D.
Format: 
Books
Publication Date 
2001
Excerpt: 
Consumer behavior -- United States.
Available: Copies:
622. 
Cover image for Understanding operating systems
by 
Flynn, Ida M., 1942-
Format: 
Books
Publication Date 
2001
Excerpt: 
Producers and Consumers Readers and Writers Concurrent Programming Applications of Concurrent Programming
Available: Copies:
623. 
Cover image for The essential guide to computing
by 
Walters, E. Garrison.
Format: 
Books
Publication Date 
2001
Excerpt: 
; enterprise applications, data warehousing, Web-centered development, and groupware, whether you're a consumer
Available: Copies:
by 
Hammer, Michael, 1948-
Format: 
Books
Publication Date 
2001
Excerpt: 
Consumer satisfaction.
Available: Copies:
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