by
Belasen, Alan T., 1951-
Table of contents only http://www.loc.gov/catdir/toc/ecip0715/2007014604.html
Format:
Books
Publication Date
2008 2007
Excerpt:
Advertising -- Ch. 10. Financial Communication and Corporate Social Responsibility -- Ch. 11. Organizational
by
Green, Simon.
Format:
Books
Publication Date
2008
Excerpt:
. Offending media: the social construction of offenders, victims and the Probation Service / Yvonne Jewkes
by
Alexander, Jeffrey C., 1947-
Format:
Books
Publication Date
2008
Excerpt:
the mass media -- The mass media-concepts and history -- Conclusion -- Exercises -- Study questions
by
Selznick, Barbara J., 1970-
Format:
Books
Publication Date
2008
Excerpt:
Television broadcasting -- Social aspects.
by
Knowles, J. Gary, 1947-
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0808/2007021783-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0808/2007021783-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0719/2007021783.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0808/2007021783-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0719/2007021783.html
Format:
Books
Publication Date
2008
Excerpt:
Social sciences -- Research.
by
McLuhan, Marshall, 1911-1980.
Format:
Regular print
Publication Date
2008 1967
Excerpt:
Mass media -- Social aspects.
by
Bhargava, Rohit.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0812/2008008582.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-d.html
Format:
Books
Publication Date
2008
Excerpt:
, social media guru and influencer Rohit Bhargava counters that philosophy and illustrates how successful
by
Ouwersloot, Hans.
Format:
Books
Publication Date
2008
Excerpt:
-- Media characteristics -- The Internet and interactivity -- Media planning -- Building the brand: product
by
O'Shaughnessy, Michael, 1951-
Table of contents http://catdir.loc.gov/catdir/toc/fy0905/2008431685.html
Format:
Books
Publication Date
2008
Excerpt:
Mass media -- Social aspects.
by
Wertime, Kent.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html
Format:
Books
Publication Date
2008
Excerpt:
Social media -- Marketing.
by
Arens, William F.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html
Format:
Books
Publication Date
2008
Excerpt:
What is advertising today? -- The evolution of advertising -- The economic, social, and regulatory
by
Morris, Trevor.
Publisher description http://www.loc.gov/catdir/enhancements/fy0807/2007052916-d.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0807/2007052916-b.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0807/2007052916-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0807/2007052916-b.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0807/2007052916-t.html
Format:
Books
Publication Date
2008
Excerpt:
. Objectives -- SMART objectives -- 12. Strategy -- Audience -- Media -- Message -- 13. Methods -- Hard news
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