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1153. 
Cover image for The theory and practice of corporate communication : a competing values perspective
by 
Belasen, Alan T., 1951-
Format: 
Books
Publication Date 
2008 2007
Excerpt: 
Advertising -- Ch. 10. Financial Communication and Corporate Social Responsibility -- Ch. 11. Organizational
Available: Copies:
1154. 
Cover image for Addressing offending behaviour : context, practice and values
by 
Green, Simon.
Format: 
Books
Publication Date 
2008
Excerpt: 
. Offending media: the social construction of offenders, victims and the Probation Service / Yvonne Jewkes
Available: Copies:
1155. 
Cover image for A contemporary introduction to sociology : culture and society in transition
by 
Alexander, Jeffrey C., 1947-
Format: 
Books
Publication Date 
2008
Excerpt: 
the mass media -- The mass media-concepts and history -- Conclusion -- Exercises -- Study questions
Available: Copies:
1156. 
Cover image for Global television : co-producing culture
by 
Selznick, Barbara J., 1970-
Format: 
Books
Publication Date 
2008
Excerpt: 
Television broadcasting -- Social aspects.
Available: Copies:
1157. 
Cover image for Handbook of the arts in qualitative research : perspectives, methodologies, examples, and issues
by 
Knowles, J. Gary, 1947-
Format: 
Books
Publication Date 
2008
Excerpt: 
Social sciences -- Research.
Available: Copies:
by 
McLuhan, Marshall, 1911-1980.
Format: 
Regular print
Publication Date 
2008 1967
Excerpt: 
Mass media -- Social aspects.
Available: Copies:
1159. 
Cover image for Personality not included : why companies lose their authenticity--and how great brands get it back
by 
Bhargava, Rohit.
Format: 
Books
Publication Date 
2008
Excerpt: 
, social media guru and influencer Rohit Bhargava counters that philosophy and illustrates how successful
Available: Copies:
1160. 
Cover image for Integrated marketing communications
by 
Ouwersloot, Hans.
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Media characteristics -- The Internet and interactivity -- Media planning -- Building the brand: product
Available: Copies:
1161. 
Cover image for Media & society
by 
O'Shaughnessy, Michael, 1951-
Format: 
Books
Publication Date 
2008
Excerpt: 
Mass media -- Social aspects.
Available: Copies:
1162. 
Cover image for DigiMarketing : the essential guide to new media & digital marketing
by 
Wertime, Kent.
Format: 
Books
Publication Date 
2008
Excerpt: 
Social media -- Marketing.
Available: Copies:
1163. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2008
Excerpt: 
What is advertising today? -- The evolution of advertising -- The economic, social, and regulatory
Available: Copies:
1164. 
Cover image for Public relations for Asia
by 
Morris, Trevor.
Format: 
Books
Publication Date 
2008
Excerpt: 
. Objectives -- SMART objectives -- 12. Strategy -- Audience -- Media -- Message -- 13. Methods -- Hard news
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