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638. 
Cover image for Managerial economics and business strategy
by 
Baye, Michael R., 1958-
Format: 
Books
Publication Date 
2003 2002
Excerpt: 
Strategic planning.
Available: Copies:
639. 
Cover image for The marketing plan : a handbook
by 
Wood, Marian Burk.
Format: 
Books
Publication Date 
2003
Excerpt: 
. Determining Objectives and Strategic Direction -- Ch. 6. Developing Marketing Strategies and Programs -- Ch. 7
Available: Copies:
by 
Lawler, Edward E., III
Format: 
Books
Publication Date 
2003
Excerpt: 
Creating a strategic human resources organization : An assessment of trends and new directions /
Available: Copies:
by 
Evans, Nigel.
Format: 
Books
Publication Date 
2003
Excerpt: 
Strategic planning.
Available: Copies:
642. 
Cover image for A framework for marketing management
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2003
Excerpt: 
-- pt. II. Analyzing Marketing Opportunities -- 4. Winning Markets Through Strategic Planning
Available: Copies:
643. 
Cover image for Rethinking corporate security in the post-9/11 era
by 
Dalton, Dennis R.
Format: 
Books
Publication Date 
2003
Excerpt: 
Strategic Approach -- 4. The Corporate Security Manager As Organizational Strategic Planner -- 5. The Call
Available: Copies:
644. 
Cover image for New products management
by 
Crawford, C. Merle (Charles Merle), 1924-2012.
Format: 
Books
Publication Date 
2003
Excerpt: 
-- Opportunity Identification and Selection: Strategic Planning for New Products -- Concept Generation
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by 
Fisher, Cynthia D., author.
Format: 
Books
Publication Date 
2003
Excerpt: 
resource planning -- Job analysis: concepts, procedures, and choices -- Equal employment opportunity: The
Available: Copies:
647. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2003 2002
Excerpt: 
tourism marketing -- The role of marketing in strategic planning -- The marketing environment -- Marketing
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648. 
Cover image for Strategic management : formulation, implementation, and control
by 
Pearce, John A.
Format: 
Books
Publication Date 
2003
Excerpt: 
Strategic planning.
Available: Copies:
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