-- Transformational and Transactional Leadership -- Leadership and Decision Making -- Decision Styles -- Problem

decision-making procedures and their representation according to 21st century standards of accountability

benefits credible -- Kinds of attributes -- Personal values -- Customer decision maps -- The evolution of

Screenplays -- Five (Not So) Easy Screenplays -- The Discovery -- The Decision -- The Boxing Match -- The

challenges of conflict management, problem solving and decision making -- Enjoying the journey -- Your best

-- Understanding target audience decision making -- Determining the best positioning -- Developing a communication

Decision making.

Communications -- Sect. 3. Consumers as Decision Makers -- Ch. 9. Individual Decision Making -- Ch. 10. Buying

. Attention and comprehension -- 6. Attitudes and intentions -- 7. Consumer decision making -- Sect. 3

1. The role of accounting information in management decision making -- 2. The cost function -- 3

, regulatory, and political issues -- Business ethics and ethical decision making -- Strategic approaches to

Mira Lee -- The future of consumer decision making in the age of new media promotions and advertising