customer programs for B2B companies of every size. The playbook is also supported by case studies and

-- Brand heritage profiles -- Intellectual property articles -- Intellectual property case studies

, discussion questions, practical exercises and case studies to stimulate self-study, debate and reflective

solutions. Each method is illustrated with visual demonstrations and case studies that show design processes

principles of marketing. It includes numerous contemporary case studies, chapter summaries and review

Business ethics -- Case studies.

Social responsibility of business -- Case studies.

Grounded theory -- Case studies.

relating to necrophilia are discussed, compared, and contrasted. A number of actual case studies are used

Industrial management -- Case studies.

Postwar reconstruction -- Case studies.

Criminal investigation -- Great Britain -- Case studies.