customer programs for B2B companies of every size. The playbook is also supported by case studies and

management. Features such as information boxes, case studies, critical thinking boxes and glossaries engage

-- Brand heritage profiles -- Intellectual property articles -- Intellectual property case studies

, discussion questions, practical exercises and case studies to stimulate self-study, debate and reflective

solutions. Each method is illustrated with visual demonstrations and case studies that show design processes

case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how

principles of marketing. It includes numerous contemporary case studies, chapter summaries and review

Corporations -- United States -- Auditing -- Case studies.

Strategic planning -- Case studies.

Leadership -- Case studies.

Business ethics -- Case studies.

Social responsibility of business -- Case studies.