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1. 
Cover image for Public relations for Asia
by 
Morris, Trevor.
Format: 
Books
Publication Date 
2008
Excerpt: 
Public relations & advertising (Asia)
Available: Copies:
2. 
Cover image for Marketing calculator : measuring and managing return on marketing investment.
by 
Powell, Guy R.
Format: 
Books
Publication Date 
2008
Excerpt: 
-making and finally be able to respond to John Wannamachers' "half of my advertising is wasted; I just don
Available: Copies:
by 
Hummel-Rossi, Barbara.
Format: 
Video disc
Publication Date 
2008
Excerpt: 
, advertising agencies, and social scientists both conduct and use these studies. Includes interviews with
Available: Copies:
4. 
Cover image for Political science research methods
by 
Johnson, Janet Buttolph, 1950-
Format: 
Books
Publication Date 
2008
Excerpt: 
15 -- Effects of Campaign Advertising on Voters 17 -- Research on Public Support for U.S. Foreign
Available: Copies:
5. 
Cover image for All you need is a good idea! : how to create marketing messages that actually get results
by 
Heyman, Jay H., 1939-
Format: 
Books
Publication Date 
2008
Excerpt: 
Advertising.
Available: Copies:
6. 
Cover image for The role of social science in law
by 
Mertz, Elizabeth.
Format: 
Books
Publication Date 
2008
Excerpt: 
Seidman Diamond (1989), "Using psychology to control law : from deceptive advertising to criminal
Available: Copies:
by 
Solomon, Robert.
Format: 
Books
Publication Date 
2008
Excerpt: 
Advertising.
Available: Copies:
8. 
Cover image for Annie Leibovitz at work
by 
Leibovitz, Annie, 1949-
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Advertising -- Al Sharpton -- Arnold Schwarzenegger -- Dance -- Demi Moore -- Performance -- Peak performance
Available: Copies:
9. 
Cover image for Personality not included : why companies lose their authenticity--and how great brands get it back
by 
Bhargava, Rohit.
Format: 
Books
Publication Date 
2008
Excerpt: 
. Although many organizations hide their personality behind layers of packaged messaging and advertising
Available: Copies:
10. 
Cover image for Managing e-commerce in business
by 
Botha, J. A. R. (Johan Abraham Reinart), 1953-
Format: 
Books
Publication Date 
2008
Excerpt: 
Internet advertising.
Available: Copies:
by 
Belasen, Alan T., 1951-
Format: 
Books
Publication Date 
2008 2007
Excerpt: 
Advertising -- Ch. 10. Financial Communication and Corporate Social Responsibility -- Ch. 11. Organizational
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12. 
Cover image for Strategic communications for nonprofits : a step-by-step guide to working with the media
by 
Bonk, Kathy, 1953-
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Chapters online : graphics, advertising, and evaluation.
Available: Copies:
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