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469. 
Cover image for Political science research methods
by 
Johnson, Janet Buttolph, 1950-
Format: 
Books
Publication Date 
2008
Excerpt: 
15 -- Effects of Campaign Advertising on Voters 17 -- Research on Public Support for U.S. Foreign
Available: Copies:
470. 
Cover image for The role of social science in law
by 
Mertz, Elizabeth.
Format: 
Books
Publication Date 
2008
Excerpt: 
Seidman Diamond (1989), "Using psychology to control law : from deceptive advertising to criminal
Available: Copies:
471. 
Cover image for The art of client service
by 
Solomon, Robert.
Format: 
Books
Publication Date 
2008
Excerpt: 
Advertising.
Available: Copies:
by 
Parkin, Godfrey.
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Online advertising -- Email marketing -- The future of marketing -- Appendix. Building an effective
Available: Copies:
473. 
Cover image for Personality not included : why companies lose their authenticity--and how great brands get it back
by 
Bhargava, Rohit.
Format: 
Books
Publication Date 
2008
Excerpt: 
. Although many organizations hide their personality behind layers of packaged messaging and advertising
Available: Copies:
474. 
Cover image for Guerrilla publicity : hundreds of sure-fire tactics to get maximum sales for minimum dollars
by 
Levinson, Jay Conrad.
Format: 
Books
Publication Date 
2008
Excerpt: 
Advertising campaigns.
Available: Copies:
475. 
Cover image for Marketing ethics
by 
Brenkert, George G.
Format: 
Books
Publication Date 
2008
Excerpt: 
. Distribution -- VI. Conclusion -- 4. Promotion: Advertising, Retailing, and Customers -- I. Introduction -- II
Available: Copies:
by 
Franzosi, Roberto.
Format: 
Books
Publication Date 
2008
Excerpt: 
advertising to protest and violence : extending the range of applications.
Available: Copies:
477. 
Cover image for Public relations for Asia
by 
Morris, Trevor.
Format: 
Books
Publication Date 
2008
Excerpt: 
Public relations & advertising (Asia)
Available: Copies:
478. 
Cover image for The theory and practice of corporate communication : a competing values perspective
by 
Belasen, Alan T., 1951-
Format: 
Books
Publication Date 
2008 2007
Excerpt: 
Advertising -- Ch. 10. Financial Communication and Corporate Social Responsibility -- Ch. 11. Organizational
Available: Copies:
479. 
Cover image for Becoming a public relations writer : a writing process workbook for the profession
by 
Smith, Ronald D., 1948-
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Newsletters and corporate reports -- Direct-mail appeals -- Public relations advertising -- Speeches and
Available: Copies:
480. 
Cover image for Digital signage broadcasting : content management and distribution techniques
by 
Lundstrom, Lars-Ingemar.
Format: 
Books
Publication Date 
2008
Excerpt: 
Advertising -- Audio-visual equipment.
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