1. Strategic management inputs -- 2. Strategic actions: strategy formulation -- 3. Strategic

opportunities -- 5. Sport marketing strategy -- 6. Sport products and branding -- 7. Sport pricing -- 8. Sport

strategy and business models.

collaboration -- Requirements life cycle management -- Strategy analysis -- Requirements analysis and design

-- Promotional strategy and new media -- Advertising, sales promotion and public relations -- Persoanl selling

Introduction to operations management -- Competitiveness, strategy, and productivity -- Forecasting

strategy to life with more dynamic visuals and graphic examples than ever before. Today's most contemporary

-- Media Communication Strategy and Tactics -- Learning the Language of Media Planning -- Learning about

, projects, and codes of ethics. IT strategy and balanced scorecard -- project management and SDLC -- Ethical

theory and competitive strategy -- Markets for factor inputs -- Investment, time, and capital markets

develop their own cutting-edge strategy through skill-developing exercises. The Fifteenth Edition has been

, HR, project management, finance, strategy and more. Buttle and Maklan, clearly and without jargon