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13. 
Cover image for Marketing plans : how to prepare them, how to use them
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2002
Excerpt: 
Marketing -- Management.
Available: Copies:
15. 
Cover image for Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2002
Excerpt: 
Promotion and Merchandising -- Personal Selling and Sales Management -- Public Relations and Publicity
Available: Copies:
16. 
Cover image for Personnel psychology
by 
Muchinsky, Paul M.
Format: 
Books
Publication Date 
2002
Excerpt: 
Personnel management.
Available: Copies:
17. 
Cover image for Artificial intelligence : a guide to intelligent systems
by 
Negnevitsky, Michael.
Format: 
Books
Publication Date 
2002
Excerpt: 
management in rule-based expert systems -- Fuzzy expert systems -- Frame-based expert systems -- Artificial
Available: Copies:
18. 
Cover image for International business : competing in the global marketplace : postscript 2002
by 
Hill, Charles W. L.
Format: 
Books
Publication Date 
2002
Excerpt: 
International business enterprises -- Management.
Available: Copies:
19. 
Cover image for Basic business communication : skills for empowering the internet generation
by 
Lesikar, Raymond Vincent.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
Management.
Available: Copies:
20. 
Cover image for Taming the paper tiger at work
by 
Hemphill, Barbara.
Format: 
Books
Publication Date 
2002
Excerpt: 
Paperwork (Office practice) -- Management.
Available: Copies:
21. 
Cover image for Building strong brands
by 
Aaker, David A. (David Allen), 1938-
Format: 
Books
Publication Date 
2002 1996
Excerpt: 
Brand name products -- Management.
Available: Copies:
22. 
Cover image for Marketing communications : contexts, strategies, and applications
by 
Fill, Chris.
Format: 
Books
Publication Date 
2002
Excerpt: 
management (KAM) ; Corporate reputaion/identity/image ; Internet strategies ; Sales promotion ; Video
Available: Copies:
by 
Finnemore, Martheanne.
Format: 
Books
Publication Date 
2002
Excerpt: 
, strategies and organisation -- ch. 5. Management strategy and employer organisations -- ch. 6. The role of
Available: Copies:
24. 
Cover image for The business marketing course : managing in complex networks
by 
Ford, David, 1944-
Format: 
Books
Publication Date 
2002
Excerpt: 
Business networks -- Management.
Available: Copies:
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