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769. 
Cover image for IMC : using advertising and promotion to build brands
by 
Duncan, Tom (Thomas R.)
Format: 
Books
Publication Date 
2002
Excerpt: 
Brand name products -- Marketing -- Management.
Available: Copies:
770. 
Cover image for Marketing communications : contexts, strategies, and applications
by 
Fill, Chris.
Format: 
Books
Publication Date 
2002
Excerpt: 
management (KAM) ; Corporate reputaion/identity/image ; Internet strategies ; Sales promotion ; Video
Available: Copies:
by 
Finnemore, Martheanne.
Format: 
Books
Publication Date 
2002
Excerpt: 
, strategies and organisation -- ch. 5. Management strategy and employer organisations -- ch. 6. The role of
Available: Copies:
772. 
Cover image for The business marketing course : managing in complex networks
by 
Ford, David, 1944-
Format: 
Books
Publication Date 
2002
Excerpt: 
Business networks -- Management.
Available: Copies:
773. 
Cover image for Microsoft Access 2002 : illustrated complete
by 
Friedrichsen, Lisa L.
Format: 
Books
Publication Date 
2002
Excerpt: 
Database management.
Available: Copies:
774. 
Cover image for Execution : the discipline of getting things done
by 
Bossidy, Larry.
Format: 
Books
Publication Date 
2002
Excerpt: 
Management.
Available: Copies:
775. 
Cover image for Leading the revolution : how to thrive in turbulent times by making innovation a way of life
by 
Hamel, Gary.
Format: 
Books
Publication Date 
2002
Excerpt: 
"The man who helped set the management agenda for the 1990s now brings us into the twenty
Available: Copies:
776. 
Cover image for Who says elephants can't dance? : inside IBM's historic turnaround
by 
Gerstner, Louis V.
Format: 
Books
Publication Date 
2002
Excerpt: 
International Business Machines Corporation -- Management.
Available: Copies:
777. 
Cover image for The fall of advertising and the rise of PR
by 
Ries, Al.
Format: 
Books
Publication Date 
2002
Excerpt: 
. Pr is brand building -- Part Five: Postscripts -- P.S. for management -- P.S. for advertising -- P
Available: Copies:
778. 
Cover image for Getting and keeping your accreditation : the quality assurance and assessment guide for education, training and development providers
by 
Coetzee, Melinde.
Format: 
Books
Publication Date 
2002
Excerpt: 
accreditation and the learning provision quality management system -- Part Three: The OBET quality assurance
Available: Copies:
779. 
Cover image for Uncommon practice : people who deliver a great brand experience
by 
Smith, Shaun.
Format: 
Books
Publication Date 
2002
Excerpt: 
the success of these brands is the way they treat their own people. Open management, share ownership
Available: Copies:
780. 
Cover image for Ecotourism
by 
Page, Stephen, 1963-
Format: 
Books
Publication Date 
2002
Excerpt: 
Development -- 9. Management -- 10. Marketing -- 11. Future of Ecotourism.
Available: Copies:
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