-- Attention -- Interest -- Desire -- Credibility -- Action -- Copywriting for newspapers -- Copywriting for

education. pt. 3. Methods for interrogating, revisioning and implementing curriculum change. Action research

: Magnificent shape quilt -- Activity 5-2: Quilt bingo -- Activity 5-3: Shape aliens in action -- Activity 5-4

action -- People: asset or liability? -- Human resources planning: the human chessboard -- Training and

sector human resource planning -- Equalising opportunities by means of affirmative action -- Recruiting

management action -- Step 1. Gather strategic intelligence -- Step 2. Assess strategic capability -- Step 3

and supply -- Elasticity -- Markets in action -- pt 3. Households' choices. Utility and demand

data -- First steps in action research -- The quantitative research process -- Surveys and the use of

impact, but will move people to action.

and design -- Redesign, social action and possibilities for transformation -- The future of critical

needs -- Methodology: developing Drucker-based strategies -- Taking action: what it takes to implement

problems -- Traditional negotiation -- Dispute settlement -- Industrial action -- Intergroup conflict