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709.

The new strategic brand management : creating and sustaining brand equity long term

The new strategic brand management : creating and sustaining brand equity long term

by

Kapferer, Jean-Noël.

Klappentext
Klappentext
Table of contents http://catdir.loc.gov/catdir/toc/ecip0727/2007037849.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Available: Copies:

710.

Cover image for The world of fashion

The world of fashion

The world of fashion

by

Diamond, Jay.

Format:

Books

Publication Date

2008

Available: Copies:

711.

Cover image for Fashion photography : a complete guide to the tools and techniques of the trade

Fashion photography : a complete guide to the tools and techniques of the trade

Fashion photography : a complete guide to the tools and techniques of the trade

by

Smith, Bruce.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0917/2008932745-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0917/2008932745-d.html

Format:

Books

Publication Date

2008

Available: Copies:

712.

Cover image for Lighting for photography : techniques for studio and location shoots

Lighting for photography : techniques for studio and location shoots

Lighting for photography : techniques for studio and location shoots

by

Rand, Glenn.

Format:

Books

Publication Date

2008

Available: Copies:

713.

Cover image for Visual impact : culture and the meaning of images

Visual impact : culture and the meaning of images

Visual impact : culture and the meaning of images

by

Wright, Terence, 1952-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0828/2008039860.html
Table of contents http://swbplus.bsz-bw.de/bsz104148020inh.htm

Format:

Books

Publication Date

2008

Available: Copies:

714.

Cover image for Portfolio class with Clare :-)

Portfolio class with Clare :-)

Portfolio class with Clare :-)

by

McNally, Clare.

Format:

Books

Publication Date

2008

Available: Copies:

715.

Cover image for Twentieth century fashion

Twentieth century fashion

Twentieth century fashion

by

Watson, Linda (Fashion journalist)

Format:

Books

Publication Date

2008

Available: Copies:

716.

Cover image for Interior design : materials and specifications

Interior design : materials and specifications

Interior design : materials and specifications

by

Godsey, Lisa.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1315/2007923706-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1315/2007923706-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1315/2007923706-d.html

Format:

Books

Publication Date

2008

Available: Copies:

717.

Cover image for Odysseys and photographs : four National Geographic field men : Maynard Owen Williams, Luis Marden, Volkmar Wentzel, Thomas Abercrombie

Odysseys and photographs : four National Geographic field men : Maynard Owen Williams, Luis Marden, Volkmar Wentzel, Thomas Abercrombie

Odysseys and photographs : four National Geographic field men : Maynard Owen Williams, Luis Marden, Volkmar Wentzel, Thomas Abercrombie

by

Bendavid-Val, Leah.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0819/2008023361.html

Format:

Books

Publication Date

2008

Available: Copies:

718.

Cover image for The elements of photography : understanding and creating sophisticated images

The elements of photography : understanding and creating sophisticated images

The elements of photography : understanding and creating sophisticated images

by

Faris-Belt, Angela.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0721/2007026804.html

Format:

Books

Publication Date

2008

Available: Copies:

719.

Cover image for The coloured pencil artist's drawing bible

The coloured pencil artist's drawing bible

The coloured pencil artist's drawing bible

by

Strother, Jane.

Format:

Books

Publication Date

2008

Available: Copies:

720.

Cover image for Creative advertising : ideas and techniques from the world's best campaigns

Creative advertising : ideas and techniques from the world's best campaigns

by

Pricken, Mario.

Format:

Books

Publication Date

2008

Available: Copies:

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Library: 1:VGPTA

Access Level

Author

Independent Institute of Education. Design School Southern Africa.

(96)

Independent Institute of Education. Vega School of Brand Leadership.

(46)

Maritz, C. J. (C. Janse)

(25)

Affinity Advertising and Publishing.

(11)

Ching, Francis D. K., 1943-

(8)

Museum of Modern Art (New York, N.Y.)

(8)

Asensio Cerver, Francisco.

(7)

(7)

Langford, Michael, 1933-

(7)

(7)

Du Plooy-Cilliers, F. (Franzél)

(6)

Hedgecoe, John.

(6)

Kotler, Philip, author.

(6)

Lucie-Smith, Edward.

(6)

(5)

Ambrose, Gavin, author.

(5)

(5)

(5)

(5)

(5)

Strydom, J. W. (Johan Wilhelm), 1952-

(5)

The Independent Institute of Education (Vega School)

(5)

Wilhide, Elizabeth.

(5)

Bradbury, Dominic.

(4)

Burke, Rory, 1952-

(4)

Cant, M. C. (Michael Colin), 1957- editor.

(4)

Chaffey, Dave, 1963- author.

(4)

Freeman, Michael, 1945-

(4)

(4)

Kotler, Philip.

(4)

Kotze, Phillip.

(4)

Lindström, Martin, 1970-

(4)

Moodley, Shalina.

(4)

Onstott, Scott, author.

(4)

Quirk eMarketing (Firm)

(4)

Schultz, Frances.

(4)

Stokes, Rob (eMarketing specialist)

(4)

Taschen, Angelika.

(4)

Williams, Richard, 1933-2019, author.

(4)

Aldrich, Winifred.

(3)

Ambrose, Gavin.

(3)

Beverland, Michael, author.

(3)

Brevis, Tersia, 1967-

(3)

Bridgeman Art Library.

(3)

Busselle, Michael.

(3)

Cant, M. C. (Michael Colin), 1957-

(3)

Cartier-Bresson, Henri, 1908-2004.

(3)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(3)

Evening, Martin.

(3)

Farrell, Joyce, author.

(3)

Fiell, Charlotte.

(3)

Gilliatt, Mary.

(3)

Gladwell, Malcolm, 1963-

(3)

Grant, John, 1949-

(3)

Grosenick, Uta.

(3)

Harris, Paul, 1971-

(3)

Heller, Steven.

(3)

Hicks, Roger, 1950-

(3)

International Center of Photography.

(3)

Keller, Kevin Lane, 1956-

(3)

Louw, M. (Marianne)

(3)

Machado, Ricardo.

(3)

Meggs, Philip B.

(3)

(3)

Nakamichi, Tomoko.

(3)

Newhall, Beaumont, 1908-1993.

(3)

(3)

Percy, Larry, author.

(3)

Robbins, Stephen P., 1943-

(3)

Rudansky-Kloppers, Sharon.

(3)

South African Bureau of Standards. Design Institute.

(3)

(3)

Van Leeuwen, Theo, 1947-

(3)

Van Zandt, Eleanor.

(3)

Venter, Peet, 1964-

(3)

Wegner, Trevor.

(3)

Aaker, David A.

(2)

Adams, Ansel, 1902-1984.

(2)

Advertising Media Association of South Africa.

(2)

Affinity Advertising & Publishing

(2)

Affirnity Advertising and Publishing

(2)

Angelopulo, G. C. (George Charles), 1956-

(2)

Anton Hoffman Associates.

(2)

Antonelli, Paola.

(2)

Armstrong, Gary (Gary M.)

(2)

Armstrong, Gary (Gary M.), author.

(2)

Armstrong, Gary.

(2)

(2)

Bagraim, Jeffrey, contributor.

(2)

Bahamón, Alejandro.

(2)

Baker, Wendy, 1938-

(2)

Ballen, Roger, 1950-

(2)

(2)

Barker, Rachel, 1958-

(2)

Barry, R. (Robin)

(2)

Bavister, Steve.

(2)

(2)

Bendinger, Bruce.

(2)

(2)

Bestley, Russell.

(2)

Bezuidenhout, Rose-Marié.

(2)

Binggeli, Corky.

(2)

(2)

(2)

(2)

(2)

Brown, Richard, 1971-

(2)

Calvert, Sheena.

(2)

Carter, David E.

(2)

(2)

(2)

Clements, James P.

(2)

(2)

Conran, Sebastian.

(2)

Cottrell, Stella.

(2)

Cunningham, Nicole author.

(2)

(2)

Daly, Tim, 1964-

(2)

(2)

De Bono, Edward, 1933-

(2)

De La Haye, Amy.

(2)

Denzin, Norman K.

(2)

Derakhshani, Dariush, author.

(2)

Derakhshani, Randi, author.

(2)

Doordan, Dennis P.

(2)

Drewniany, Bonnie L.

(2)

Du Plooy-Cilliers, F. (Franzél), author.

(2)

(2)

(2)

Elliott, Richard H., author.

(2)

Ellis-Chadwick, Fiona, author.

(2)

(2)

Engelbrecht, W.H.

(2)

Erasmus, Barney, 1954-

(2)

Escher, M. C. (Maurits Cornelis), 1898-1972.

(2)

Evamy, Michael.

(2)

Ewing, William A.

(2)

(2)

Felton, George, 1947-

(2)

(2)

Fielding, M. L. (Michael L.), author.

(2)

Fiell, Charlotte, 1965-

(2)

Fourie, Pieter J. (Pieter Jacobus), 1950-

(2)

(2)

(2)

(2)

(2)

Gardner, Helen, 1878-1946.

(2)

Gido, Jack, 1945-

(2)

Glanfield, Colin.

(2)

(2)

Gombrich, E. H. (Ernst Hans), 1909-2001.

(2)

(2)

Grant, Robert M., 1948- author.

(2)

(2)

Grobbelaar, André.

(2)

Gössel, Peter, 1956-

(2)

(2)

Hall, Stuart, 1932-2014.

(2)

Harris, Paul, 1971- author.

(2)

Hathorn, Tobias.

(2)

Higson-Smith, Craig, 1969-

(2)

Hilliard, Elizabeth, 1960-

(2)

Holden, Kritina.

(2)

Howell, Alexander-Ross.

(2)

(2)

(2)

Hutt, Michael D.

(2)

Independent Institute of Education.

(2)

Independent Institute of Education. Vega School.

(2)

Jooste, C. J. (Christiaan Johannes), 1947-

(2)

Joseph-Armstrong, Helen.

(2)

Juroszek, Steven P.

(2)

Kapferer, Jean-Noël.

(2)

Kartajaya, Hermawan, 1947- author.

(2)

(2)

Kilmer, Rosemary, author.

(2)

Kilmer, W. Otie, author.

(2)

(2)

Kliczkowski, Sol.

(2)

(2)

Kumar, Ranjit, author.

(2)

Lamb, Charles W.

(2)

Landa, Robin, author.

(2)

Lauer, David A.

(2)

Laver, James, 1899-1975.

(2)

(2)

Leibovitz, Annie, 1949-

(2)

Leuthäuser, Gabriele, 1950-

(2)

Lidwell, William.

(2)

Lincoln, Yvonna S.

(2)

London, Barbara, 1936-

(2)

Louw, Lynette, editor.

(2)

(2)

(2)

Luscombe-Whyte, Mark.

(2)

Maivald, James J.

(2)

Maree, Kobus, 1951-

(2)

Marinovich, Greg.

(2)

Mathews, Pieter J.

(2)

Format

(1780)

(141)

Electronic Resources

(28)

(17)

(13)

Projected graphic

(4)

Visual Materials

(3)

(2)

Continuing Resources

(1)

Item Category 1

Material Type

Language

(1874)

(24)

(22)

(13)

(10)

(6)

Multiple languages

(2)

(1)

(1)

(1)

(1)

(1)

Shelf Location

Publication Date

Subject

(60)

Interior decoration.

(58)

(48)

Branding (Marketing)

(41)

(35)

(34)

Pictorial works.

(34)

Photography, Artistic.

(32)

(32)

Graphic design (Typography)

(29)

Commercial art.

(27)

Brand name products.

(25)

Photography -- Digital techniques.

(25)

Accounting -- Textbooks.

(24)

(24)

(23)

Handbooks and manuals.

(23)

Strategic planning.

(23)

Computer graphics.

(22)

Fashion design.

(21)

Portrait photography.

(21)

(20)

Internet marketing.

(20)

(19)

Creative ability in business.

(18)

Brand name products -- Management.

(17)

Criticism, interpretation, etc.

(17)

Drawing -- Technique.

(17)

(16)

(16)

Web sites -- Design.

(16)

(15)

Creative thinking.

(15)

Photography -- Lighting.

(15)

Communication in marketing.

(13)

Computer games -- Design.

(13)

Entrepreneurship.

(13)

Social sciences -- Research -- Methodology.

(13)

Accounting -- Problems, exercises, etc.

(12)

(12)

(12)

(12)

(11)

(11)

Brand name products -- South Africa.

(11)

House furnishings.

(11)

(11)

Social sciences -- Research.

(11)

Visual communication.

(11)

Adobe Photoshop.

(10)

Architecture, Domestic.

(10)

Art, Modern -- 20th century.

(10)

Computer games -- Programming.

(10)

Creative ability.

(10)

Industrial design.

(10)

Marketing -- South Africa -- Management.

(10)

Type and type-founding.

(10)

Advertising copy.

(9)

Architecture, Modern -- 20th century.

(9)

Clothing and dress.

(9)

Computer-aided design.

(9)

Consumer behavior.

(9)

(9)

Interior architecture.

(9)

Marketing -- Management.

(9)

Photography -- Handbooks, manuals, etc.

(9)

Research -- Methodology.

(9)

Small business -- Management.

(9)

Art -- History.

(8)

(8)

Clothing trade.

(8)

(8)

(8)

Computer animation.

(8)

Dressmaking -- Pattern design.

(8)

Dressmaking -- Patterns.

(8)

Exhibition catalogs.

(8)

Image processing -- Digital techniques.

(8)

(8)

New business enterprises.

(8)

(8)

Success in business.

(8)

Video games -- Design.

(8)

(7)

Animation (Cinematography)

(7)

(7)

Communication in design.

(7)

(7)

Design -- History -- 20th century.

(7)

(7)

Fashion designers.

(7)

Human-computer interaction.

(7)

Interior decoration -- Amateurs' manuals.

(7)

(7)

(7)

Manners and customs.

(7)

(7)

(7)

Project management.

(7)

(7)

Adobe Illustrator (Computer file)

(6)

Architecture -- History.

(6)

(6)

C# (Computer program language)

(6)

Communication visuelle.

(6)

Consumers' preferences -- South Africa.

(6)

Corporations -- South Africa.

(6)

Economic development.

(6)

(6)

English language.

(6)

Fashion drawing.

(6)

Grafische vormgeving.

(6)

Interior decoration -- History -- 20th century.

(6)

(6)

(6)

Lighting, Architectural and decorative.

(6)

(6)

Marketing research.

(6)

(6)

Oral communication.

(6)

Organizational effectiveness.

(6)

Painting -- History.

(6)

(6)

Photography -- Processing.

(6)

(6)

Social sciences -- Methodology.

(6)

Three-dimensional display systems.

(6)

Trademarks -- South Africa.

(6)

(6)

Visual perception.

(6)

Written communication.

(6)

Advertising -- South Africa.

(5)

(5)

Architectural design.

(5)

Architectural drawing -- Technique.

(5)

Architecture, Modern.

(5)

(5)

Aufsatzsammlung.

(5)

(5)

(5)

Business communication.

(5)

Business enterprises -- Finance.

(5)

Business mathematics.

(5)

Communication in management.

(5)

(5)

Consumers' preferences.

(5)

Costume design.

(5)

Decision making.

(5)

Decoration and ornament.

(5)

Developing countries.

(5)

Entrepreneurship -- South Africa.

(5)

Fashion -- History.

(5)

Fashion merchandising.

(5)

Gebrauchsgraphik.

(5)

(5)

(5)

(5)

(5)

(5)

Marketing -- South Africa.

(5)

Mass media and culture.

(5)

(5)

Organizational behavior.

(5)

Painting -- Technique.

(5)

Personnel management -- South Africa.

(5)

Photography -- Technique.

(5)

Photography, Artistic -- Exhibitions.

(5)

Photojournalism.

(5)

Problems and exercises.

(5)

Product management.

(5)

Report writing.

(5)

Space (Architecture)

(5)

Südafrika <Staat>

(5)

Tailoring (Women's)

(5)

(5)

Visuelle Kommunikation.

(5)

(5)

3ds max (Computer file)

(4)

Academic writing.

(4)

Afrikaans language -- Dictionaries -- English.

(4)

(4)

Architecture -- United States -- History -- 20th century.

(4)

Art -- Dictionaries.

(4)

Art and society.

(4)

(4)

(4)

Art, Modern -- 20th century -- Exhibitions.

(4)

Arts graphiques.

(4)

(4)

(4)

Career development.

(4)

Cartooning -- Technique.

(4)

Cinematography -- Special effects.

(4)

Clothing and dress -- History.

(4)

Commercial art -- United States -- Marketing.

(4)

Communication in organizations.

(4)

Corporations -- Finance.

(4)

Costume -- History.

(4)

Critical thinking.

(4)

(4)

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