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709. 
Cover image for Marketing
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Understanding Consumer Decision-Making -- Assessing the Competitive Situation -- Information for Marketing
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by 
Dessler, Gary, 1942-
Format: 
Books
Publication Date 
2004
Excerpt: 
cultural and ethical environment -- Planning : Decision making ; The basic planning process ; Strategic
Available: Copies:
by 
Walker, John R., 1944-
Format: 
Books
Publication Date 
2004
Excerpt: 
Resources, and Culture -- Leadership and Management -- Planning -- Organizing -- Communication and Decision
Available: Copies:
712. 
Cover image for Marketing research
by 
Aaker, David A.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Learning Objectives -- Role of Marketing Research in Managerial Decision Making -- Factors that Influence
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by 
Kerin, Roger A.
Format: 
Books
Publication Date 
2004
Excerpt: 
Marketing -- Decision making -- Case studies.
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714. 
Cover image for Hospitality management accounting
by 
Jagels, Martin.
Format: 
Books
Publication Date 
2004
Excerpt: 
industry with hands-on coverage of computer applications and ethics situations focused on honing decision-making
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by 
Smith, D. V. L. (David Van Lloyd)
Format: 
Books
Publication Date 
2004
Excerpt: 
quantitative evidence - now interpret and apply evidence to the decision-making process. The book will be
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716. 
Cover image for Management and cost accounting
by 
Drury, Colin.
Format: 
Books
Publication Date 
2004
Excerpt: 
decision-making -- Activity-based costing -- Pricing decisions and profitability analysis -- Decision-making
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718. 
Cover image for Essentials of management information systems : managing the digital firm
by 
Laudon, Kenneth C., 1944-
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Ch. 12. Enhancing management decision making for the digital firm -- Pt. IV. Building information
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719. 
Cover image for Management information systems : managing the digital firm
by 
Laudon, Kenneth C., 1944-
Format: 
Books
Publication Date 
2004
Excerpt: 
Firm -- Ch. 11. Enhancing Management Decision Making for the Digital Firm -- Pt. IV. Building
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by 
Napier, Rodney.
Format: 
Books
Publication Date 
2004
Excerpt: 
Group decision making.
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