communication planning and campaign tactics -- Chapter 3. Advertising -- Chapter 4. Advertising media and media

however always be a place for the age-old art of person-to-person communication between a salesperson and

Business communication / Daniels, Dawn, author.

Health communication : from theory to practice / Schiavo, Renata, author.

Business communication essentials / Bovée, Courtland L.

Corporate communication : a guide to theory & practice / Cornelissen, Joep, author.

Effective business communication in organisations : preparing messages that communicate / Fielding

The media handbook : a complete guide to advertising media selection, planning, research, and

-- Quality culture: changing hearts, minds, and attitudes -- Strategic management: planning and execution for

-- Coordinating Planning and Execution -- Providing Strong Leadership and a Supportive Culture -- Capitalizing on

Communicating for results : a Canadian student's guide / Meyer, Carolyn, 1962- author.

Business and professional communication : keys for workplace excellence / Quintanilla, Kelly M.