Designing the psychological make-up of the consumer who buys counterfeit brands

Faking it : the effect of counterfeit fashion capitals on consumer psyyche

Shifts in the use and reception of media by consumer : differentiating the relationship between the consumer and new media from the previous relationship with traditional mass media

The impact world trends have on the colours we consume

Do consumers purchase their perfume according to packaging or is it according to other factors?

Online branding : an exploration into the ways brands have to adjust the way they approach branding in order to be successful in the online world and how the internet has affected branding and the consumer-brand relationship

The seduction of the quick fix : are foodstuff brands abusing the current food label legislation and lack of consumer knowledge to benefit them?

An investigation of product placement effectiveness in influencing consumers' purchasing decisions with reference to local soap opera, Generations

Becoming a lawyer : fundamental skills for law students

An exploratory study to ascertain if a competitive brand's repositioning is expected to influence the consumer's inherited chocolate taste