planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion

Media studies : industries, texts and audiences / Evans, Leighton, author.

including social media, digital sport marketing, esports, the social impact of sport, 'sportwashing' and

Digital media.

Media, culture & society : an introduction / Hodkinson, Paul, author.

Digital analytics for marketing / Sponder, Marshall, author.

Doing digital methods / Rogers, Richard, 1965- author.

Digital media.

advertising. In the new edition, the authors take a deeper dive into the exploration of digital technology and

DIGITAL MARKETING FOUNDATIONS AND STRATEGY. Zahay, D

Digital marketing in practice : design, implement and measure effective campaigns / Knight, Hanne

Advertising in the digital age : theories & practices / Yesiloglu, Sevil, author.