A study of brand memorability and engagement at the South African music festival Oppikoppi

True food : an exploratory study of organic consumers in Cape Town

An analysis of the evolving implementation of social media in positioning a brand campaign : case study : the Coca Cola Company 'Share a Coke' campaign

More to the mural : an exploratory study into the Cape Town street art and grafitti community

A healthy brand ethnography : an exploratory study using ethnographic tools in order to conduct a healthy brand audit

Fashion involvement and social identity of young adult consumers : an explorative study of Cape Town University students

How do celebrity brands like Beyonce influence the lifestyle of young female adults between the ages 18-24 in South Africa? : case study on 6 young female beehives between the age 18-24 from South Africa, Cape Town

The strategy behind digital branded entertainment and real world interaction : a study to assist digital strategy in South Africa

What is on the bottle : a study into key visual elements of South African wine label design and packaging

Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyalty

An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equity