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1. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Format: 
Books
Publication Date 
2011
Excerpt: 
organization -- The buyer person profile -- Reaching senior executives -- The importance of buyer personas in
Available: Copies:
2. 
Cover image for Cybercrime and espionage : an analysis of subversive multivector threats
by 
Gragido, Will.
Format: 
Books
Publication Date 
2011
Excerpt: 
related anecdotal information. Author's combined backgrounds of security, military, and intelligence, give
Available: Copies:
3. 
Cover image for The new edge in knowledge : how knowledge management is changing the way we do business
by 
O'Dell, Carla S., 1950-
Format: 
Books
Publication Date 
2011
Excerpt: 
Information resources management.
Available: Copies:
4. 
Cover image for Campaign communication and political marketing
by 
Maarek, Philippe J.
Format: 
Books
Publication Date 
2011
Excerpt: 
approach -- The means of analysis and information -- The traditional tools -- Audiovisual tools -- Direct
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5. 
Cover image for The nature of the new firm : beyond the boundaries of organisations and institutions
by 
McCarthy, Killian.
Format: 
Books
Publication Date 
2011
Excerpt: 
The nature of the new firm : beyond the boundaries of organisations and institutions / McCarthy
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6. 
Cover image for Strategic corporate social responsibility : stakeholders in a global environment
by 
Werther, William B.
Format: 
Books
Publication Date 
2011
Excerpt: 
Affluence -- Ecological Sustainability -- Globalization -- The Free Flow of Information -- Brands -- Beyond
Available: Copies:
7. 
Cover image for Using SPSS for social statistics and research methods
by 
Wagner, William E. (William Edward)
Format: 
Books
Publication Date 
2011
Excerpt: 
Overview -- Transforming variables -- Selecting and sampling cases -- Organization and presentation
Available: Copies:
8. 
Cover image for Governance, risk management, and compliance : it can't happen to us--avoiding corporate disaster while driving success
by 
Steinberg, Richard.
Format: 
Books
Publication Date 
2011
Excerpt: 
, organization, and technology to get to the companies goals.This book examines areas such as compliance, risk
Available: Copies:
9. 
Cover image for Pervasive information architecture : designing cross-channel user experiences
by 
Resmini, Andrea.
Format: 
Books
Publication Date 
2011
Excerpt: 
Pervasive information architecture : designing cross-channel user experiences / Resmini, Andrea.
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10. 
Cover image for Public relations writing : form and style
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2011
Excerpt: 
: Persuasion -- Opinion formation and change -- Opinion, attitude and belief -- Models of attitude formation
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11. 
Cover image for The Yahoo! style guide : the ultimate sourcebook for writing, editing, and creating content for the digital world
by 
Barr, Chris.
Format: 
Books
Publication Date 
2010
Excerpt: 
Information organization.
Available: Copies:
12. 
Cover image for Using SPSS for social statistics and research methods
by 
Wagner, William E. (William Edward)
Format: 
Books
Publication Date 
2010 2009
Excerpt: 
. Organization and Presentation of Information -- Ch. 5. Charts and Graphs -- Ch. 6. Cross-Tabulation and
Available: Copies:
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