Search Results for Internet advertising.

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Web marketing for dummies

Zimmerman, Jan.

Format:

Books

Publication Date

2009

Excerpt:

Internet advertising.

Available: Copies:

Strategic marketing

Cravens, David W.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016600044&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017372878&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html

Format:

Books

Publication Date

2009

Excerpt:

management -- 10. Value chain strategy -- 11. Pricing strategy -- 12. Promotion, advertising, and sales

Available: Copies:

Children, adolescents, and the media

Strasburger, Victor C., 1949-

Format:

Books

Publication Date

2009

Excerpt:

-- The internet / Edward Donnerstein -- The family and media -- Media literacy/media education : solution

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The digital handshake : seven proven strategies to grow your business using social media

Chaney, Paul, 1955-

Format:

Books

Publication Date

2009

Excerpt:

Internet advertising.

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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer

Format:

Books

Publication Date

2009

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

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The findability formula : the easy, non-technical approach to search engine marketing

Lutze, Heather, 1969-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0827/2008038668.html

Format:

Books

Publication Date

2009

Excerpt:

Internet advertising.

Available: Copies:

Media ethics : cases and moral reasoning

Christians, Clifford G.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0815/2008015150.html

Format:

Books

Publication Date

2009

Excerpt:

-- Shocking: the case for due diligence -- Blowing up the wall: advertising and editorial content -- Selling

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Advertising and the mind of the consumer : what works, what doesn't, and why.

Sutherland, Max.

Format:

Books

Publication Date

2008

Excerpt:

Advertising and the mind of the consumer : what works, what doesn't, and why. Sutherland, Max.

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Managing e-commerce in business

Botha, J. A. R. (Johan Abraham Reinart), 1953-

Format:

Books

Publication Date

2008

Excerpt:

Internet advertising.

Available: Copies:

10.

Statistical methods in e-commerce research

Jank, Wolfgang, 1970-

Publisher description http://www.loc.gov/catdir/enhancements/fy0808/2007050394-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0808/2007050394-t.html

Format:

Books

Publication Date

2008

Excerpt:

Statistical challenges in Internet advertising / Deepak Agarwal -- How has e-commerce research

Available: Copies:

11.

The long tail : how endless choice is creating unlimited demand

Anderson, Chris, 1961-

Format:

Books

Publication Date

2007

Excerpt:

Internet.

Available: Copies:

12.

It's not just PR : public relations in society

Coombs, W. Timothy.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0616/2006020245.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0802/2006020245-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0802/2006020245-d.html

Format:

Books

Publication Date

2007

Excerpt:

-- Nazi anti-tobacco campaign -- Mixing social and policy changes : direct-to-consumer advertising and big

Available: Copies:

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