Big! -- 10.Expansion -- Introduction -- Delivering on your promises to secure customer loyalty

group, enhance their technical proficiency, and develop a sense of loyalty to their fellow fighters will

Complex -- The Evaluation Process -- Loyalty Segmentation -- Mini-Case 9.1: Segmenting the Leisure Boating

transform their "sales" approaches to grow revenue, and enhance customer and brand loyalty. This book

-Off Deals -- Loyalty Programs -- Event Marketing -- Summary of Consumer-Oriented Promotions and Marketer

-- Encouraging customer loyalty.

-- Organisational buying behaviour -- Consumer loyalty -- Building relationships with customers -- The online world

communication -- 3.2.Market fragmentation -- 3.3.Brand loyalty -- Summary -- 4.Marketing instruments -- 4.1

' Changing Needs / Angela Hausman -- 12.Consumer Trust and Loyalty in e-Tail / Lin Guo -- 13.Toward a Theory

loyalty -- Company image -- Brand community -- Brand elements -- Corporate societal marketing -- Perceived

measurement tools -- Converging brand and the customer -- The loyalty convergence -- NPS : is it the ultimate

Marriages of royalty and nobility -- Great Britain -- History -- 21st century.