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by 
Cohen, William A., 1937-
Format: 
Books
Publication Date 
2006
Excerpt: 
your business with advertising and publicity -- 12. How to sell and build your own sales organization
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by 
Himpe, Tom.
Format: 
Books
Publication Date 
2006
Excerpt: 
Publicité -- Ouvrages illustrés.
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by 
Murphy, John A., 1948-
Format: 
Books
Publication Date 
2006
Excerpt: 
exploiting them for ideas, publicity and profitability in exchange for special care and attention. It
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by 
Heath, Robert L. (Robert Lawrence), 1941-
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Monitoring and managing issues -- Selecting media, technologies, and communication tools -- Publicity
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by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
Publicité
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by 
McCusker, Gerry, 1962-
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
casualty of PR war -- Publicity -- Falling fowl of public opinion -- Public opinion -- The offal truth
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67. 
Cover image for Guerrilla advertising : unconventional brand communication
by 
Lucas, Gavin, 1975-
Format: 
Books
Publication Date 
2006
Excerpt: 
Publicity.
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68. 
Cover image for Effective public relations
by 
Cutlip, Scott M.
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Parts of the Function -- Publicity -- Advertising -- Press Agentry -- Public Affairs -- Issues
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by 
Marich, Robert.
Format: 
Books
Publication Date 
2005
Excerpt: 
integrated publicity campaigns, and conducting consumer research - for each film that will inspire confidence
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71. 
Cover image for The golden age of advertising : the 60s
by 
Heimann, Jim, 1948-
Format: 
Books
Publication Date 
2005
Excerpt: 
Publicité -- États-Unis -- Histoire -- 20e siècle.
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by 
De Grazia, Victoria.
Format: 
Books
Publication Date 
2005
Excerpt: 
outmaneuvered the marketplace -- Corporate advertising : how the science of publicity subverted the arts of
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