Search Results for Sales-promotion.

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148 Results Found

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Advertising and promotion : an integrated marketing communication perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2009

Excerpt:

Sales promotion.

Available: Copies:

Strategic advertising management

Percy, Larry.

Publisher description http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0827/2008038449.html

Format:

Books

Publication Date

2009

Excerpt:

Sales promotion.

Available: Copies:

Integrated marketing communications

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion

Available: Copies:

Toyota culture : the heart and soul of the Toyota way

Liker, Jeffrey K.

Format:

Books

Publication Date

2008

Excerpt:

and consistent HR policies and practices -- Slow promotion and rewards for teamwork -- Hoshin Kanri

Available: Copies:

Malcolm McDonald on marketing planning : understanding marketing plans and strategy

McDonald, Malcolm.

Table of contents http://www.loc.gov/catdir/toc/fy0803/2007037090.html

Format:

Books

Publication Date

2008 2007 2002

Excerpt:

objectives and strategies -- 7. Advertising and sales promotion strategies -- 8. Sales strategies -- 9. Price

Available: Copies:

How to market, advertise, and promote your business or service in your own backyard

Egelhoff, Tom.

Format:

Books

Publication Date

2008

Excerpt:

Sales promotion.

Available: Copies:

Contemporary advertising

Arens, William F.

Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html

Format:

Books

Publication Date

2008

Excerpt:

-- Relationship building : direct marketing, personal selling, and sales promotion -- Relationship building

Available: Copies:

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2007

Excerpt:

Sales promotion.

Available: Copies:

Marketing management

Winer, Russell S.

Table of contents http://www.loc.gov/catdir/toc/ecip068/2006004951.html

Format:

Books

Publication Date

2007

Excerpt:

-- Sales promotion -- Channels of distribution -- Direct channels of distribution: personal selling and

Available: Copies:

10.

Marketing plans : how to prepare them, how to use them

McDonald, Malcolm.

Format:

Books

Publication Date

2007

Excerpt:

strategies -- The communication plan: 1. the advertising and sales promotion plans -- The communication plan

Available: Copies:

11.

Marketing management : a value-creation process

Dubois, Pierre-Louis.

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0662/2006049380-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0662/2006049380-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0662/2006049380-t.html

Format:

Books

Publication Date

2007

Excerpt:

. Sales promotion -- 16. Direct marketing.

Available: Copies:

12.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Excerpt:

Sales promotion.

Available: Copies:

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