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1. 
Cover image for The new relationship marketing : how to build a large, loyal, profitable network using the social Web
The new relationship marketing : how to build a large, loyal, profitable network using the social Web
by 
Smith, Mari, 1966-
Format: 
Books
Publication Date 
2011
Excerpt: 
culture of Facebook, Twitter, and other popular online platforms. Shows exactly what to automate and
Available: Copies:
2. 
Cover image for The social media sales revolution : the new rules for finding customers, building relationships, and closing more sales through online networking
The social media sales revolution : the new rules for finding customers, building relationships, and closing more sales through online networking
by 
Chase, Landy.
Format: 
Books
Publication Date 
2011
Excerpt: 
: the gold standard of business social networking sites -- How to get results with Twitter : tapping
Available: Copies:
3. 
Cover image for Sports media : transformation, integration, consumption
Sports media : transformation, integration, consumption
by 
Billings, Andrew C.
Format: 
Books
Publication Date 
2011
Excerpt: 
sports on Twitter / Lauren Reichart Smith -- Sport, identities, and consumption: The construction of
Available: Copies:
4. 
Cover image for The Facebook era : tapping online social networks to market, sell, and innovate
The Facebook era : tapping online social networks to market, sell, and innovate
by 
Shih, Clara Chung-wai.
Format: 
Books
Publication Date 
2011
Excerpt: 
11: How to: engage customers with Facebook pages and Twitter -- Overview of Twitter and Facebook
Available: Copies:
5. 
Cover image for Creating a website
Creating a website
by 
MacDonald, Matthew, author.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1114/2011282358-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1114/2011282358-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1114/2011282358-d.html
Format: 
Regular print
Publication Date 
2011
Excerpt: 
community -- Website community tools -- Email newsletters -- Twitter -- Groups -- Facebook.
Available: Copies:
6. 
Cover image for Web 2.0 fundamentals with Ajax, development tools, and mobile platforms
Web 2.0 fundamentals with Ajax, development tools, and mobile platforms
by 
Campesato, Oswald.
Format: 
Books
Publication Date 
2011
Excerpt: 
material and links for the Twitter and Facebook pages.
Available: Copies:
7. 
Cover image for The social media marketing book
The social media marketing book
by 
Zarrella, Dan.
View this book online, via DawsonERA, both on- and off-campus
This title is also available as an eBook. Click here.
View this book online, via DawsonERA, both on- and off-campus
This title is also available in print. Click here.
Format: 
Books
Publication Date 
2010
Excerpt: 
Blogging -- Twitter and microblogging -- Social networking -- Media sharing -- Social news and
Available: Copies:
8. 
Cover image for The handbook of online and social media research : tools and techniques for market researchers
The handbook of online and social media research : tools and techniques for market researchers
by 
Poynter, Ray.
Cover image http://catalogimages.wiley.com/images/db/jimages/9780470710401.jpg
Format: 
Books
Publication Date 
2010
Excerpt: 
reliability, into the maelstrom that is unfolding in the post Web 2.0 world of Twitter, community panels
Available: Copies:
9. 
Cover image for Social media marketing all-in-one for dummies
Social media marketing all-in-one for dummies
by 
Zimmerman, Jan.
Format: 
Regular print
Publication Date 
2010
Excerpt: 
Facebook, LinkedIn, and Twitter are today's hottest marketing tools. This all-in-one guide by an
Available: Copies:
10. 
Cover image for Unmarketing : stop marketing. Start engaging.
Unmarketing : stop marketing. Start engaging.
by 
Stratten, Scott.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Transparency and Authenticity -- My Transparency on Twitter -- Your Transparency on Twitter -- Affiliates
Available: Copies:
11. 
Cover image for E-business : a management perspective
E-business : a management perspective
by 
Reynolds, Jonathan, 1958-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018953049&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018953049&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2010
Excerpt: 
Alibab.com, Twitter, Hotel Chocolat, and Second Life, the discussion examines the fast-moving and complex
Available: Copies:
12. 
Cover image for The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change
The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change
by 
Aaker, Jennifer Lynn.
Format: 
Books
Publication Date 
2010
Excerpt: 
the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses
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