by
Watson, Tom, 1950-
Publisher description http://www.loc.gov/catdir/enhancements/fy0728/2007026140-d.html
Table of contents http://www.loc.gov/catdir/toc/fy0803/2007026140.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0912/2007026140-b.html
Table of contents http://www.loc.gov/catdir/toc/fy0803/2007026140.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0912/2007026140-b.html
Format:
Books
Publication Date
2007
Excerpt:
Investment (ROI) -- Econometrics -- Advertising Value Equivalents (AVEs) -- Payment by results -- Management
by
Learning Seed Company.
Format:
Video disc
Publication Date
2007
Excerpt:
Advertising -- Psychological aspects.
by
Rolnicki, Tom.
Format:
Books
Publication Date
2007
Excerpt:
supplements -- Online journalism -- Visual storytellling: pictures, art and graphics -- Advertising in
by
Wek, Alek.
Format:
Books
Publication Date
2007
Excerpt:
model in hip advertising campaigns, she is working the runways for the world's leading designers. But
by
Rosenblum, Naomi.
Table of contents http://www.gbv.de/dms/bowker/toc/9780789209467.pdf
Format:
Books
Publication Date
2007
Excerpt:
, advertising, and photojournalism, and to the camera as a medium of personal artistic expression. Profiles are
by
Davis, John, 1960 February 17-
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html
Format:
Books
Publication Date
2007
Excerpt:
. Share of voice -- 39. Advertising to sales ratio -- 40. Reach -- 41. Frequency -- 42. Gross rating
by
Scott, David Meerman.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006102241.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html
Format:
Books
Publication Date
2007
Excerpt:
that cost a fraction of your big-budget advertising campaign. Rather than bombard them with advertising
by
Bradley, Nigel, 1958-
Format:
Books
Publication Date
2007 2006
Excerpt:
-- Advertising research -- Social research -- Market researcher's toolbox.
by
Anderson, Chris, 1961-
Format:
Books
Publication Date
2007
Excerpt:
economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets
by
Kleindl, Brad Alan, 1955-
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006287648-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006287648-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-d.html
Format:
Books
Publication Date
2007
Excerpt:
promotional strategies -- Lesson 9.2. International advertising -- Lesson 9.3. International selling
by
Lauren, Ralph.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0742/2007927565-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0742/2007927565-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0742/2007927565-d.html
Format:
Books
Publication Date
2007
Excerpt:
, hand-picked from hundreds of runway shows, collections, and his signature cinematic advertising
by
Cullen, Kristin.
Format:
Books
Publication Date
2007 2005
Excerpt:
Advertising layout and typography.
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