information on how to measure the success of your campaigns; a range of new tools; fresh case studies

"creative muscles," and case studies. Disciplined Dreaming shows even the stuffiest corporate bureaucracies

management. Features such as information boxes, case studies, critical thinking boxes and glossaries engage

. What Did We Learn from the Case Studies? -- Interview with Gary Marsden -- 13. An Evaluation Framework

the real world with real-world case studies.

Strategic planning -- Case studies.

, semiotics and semantics. It features a range of case studies that demonstrate how the use of rigorous

The case studies included in this text allow the reader to have rare access to insightful examples

archival resources --9. Case studies, qualitative interviews and focus groups --10. Observation --11

case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how

Corporations -- United States -- Auditing -- Case studies.

Strategic planning -- Case studies.