A grounded theory approach to applying change management principles to the rebranding process

Intangible made tangible

Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Town

The South African blogosphere : a youth consumer driven community

David and Goliath : a study of the South African domestic airline business from a brand health perspective

Lending a helping hand : how alcohol can make a difference

A study on the experiential exploration of the Birds Café brand

Nutritional labels for pregnant customers at Woolworths stores : building brand loyalty among pregnant customers and improving their shopping experience

Rainbow of hope : pioneering brand communication strategies and engaging stakeholders through emotional branding and media channels

Villains vs saints : emotional branding and its influence on Generation Y

Online retail and the mobile phone in South Africa

Re-branding of ethnic hair in the 21st century