Deloitte way 2010 : "why has it no tipped?" : an analysis of why Deloitte's internal branding strategy has not gained acceptance amonst its employees

Can corporate blogging be used as a tool to increase brand credibility

Afrikaans television brands are fostering and rejuvenating Afrikaans cultural identity in contemporary South Africa

Analyzing branding and TV advertising targeted at children from age of 2-11 years and how it promotes materialism, which may lead to perceptions around stereotypes

Insights and exploration into brand valuation and brand metrics : a practical approach to solving brand valuation problems : the Tungsten hybridizer

Shifts in the use and reception of media by consumer : differentiating the relationship between the consumer and new media from the previous relationship with traditional mass media

Reward and recognition enhances employee engagement, creating improved customer satisfaction and ultimately an increase in brand revenue

Age of attraction : the discourse surrounding paedophilia in the Internet age

Applying a global brand strategy is relevant to Africa : a discourse in global branding and an original case study of how iBurst launched its brand in Ghana

Coloured males and their relationship with brands

No name face

Suggested marketing strategy for the Bach Flower Remedies brand