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721. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2015
Excerpt: 
: planning and development -- Creative strategy: implementation and evaluation -- Media planning and strategy
Available: Copies:
722. 
Cover image for Strategic marketing : decision making & planning
by 
Reed, Peter.
Format: 
Books
Publication Date 
2015
Excerpt: 
decision-making Section 2: Marketing analysis3. Strategic analysis Section 3: Strategy development High
Available: Copies:
723. 
Cover image for Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
. Consumer-Driven Marketing Strategy -- 8. Products, Services, and Brands: Building Customer Value -- 9. New
Available: Copies:
724. 
Cover image for Professional application lifecycle management with Visual Studio® 2013
by 
Gousset, Mickey, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Microsoft's Modeling Strategy -- Understanding Model-Driven Development -- Understanding Domain
Available: Copies:
by 
Skae, F. O. (Frederick Owen)
Format: 
Books
Publication Date 
2014
Excerpt: 
The meaning of financial management -- Strategy and risk -- Present and future value of money
Available: Copies:
726. 
Cover image for Materials management : an integrated systems approach
by 
Prem Vrat, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
strategy -- Source selection, performance rating, and development -- Value analysis for material cost
Available: Copies:
727. 
Cover image for Operations and supply chain management
by 
Jacobs, F. Robert.
Format: 
Books
Publication Date 
2014
Excerpt: 
Introduction -- Strategy -- Design of products and services -- Project management -- Strategic
Available: Copies:
728. 
Cover image for Relationship marketing and customer relationship management
by 
Brink, A. (Annekie)
Format: 
Books
Publication Date 
2014
Excerpt: 
strategy -- Implementing CRM in an organisation -- Technologies and metrics in CRM.
Available: Copies:
729. 
Cover image for The business book
by 
Atkinson, Sam, editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
inspirational business ideas, business strategy and alternative business models. 100 key quotations introduce
Available: Copies:
730. 
Cover image for The best digital marketing campaigns in the world II
by 
Ryan, Damian, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
recent history. Full of behind-the-scenes insights into campaign strategy, implementation and results, it
Available: Copies:
731. 
Cover image for Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising
by 
Rowles, Daniel.
Format: 
Books
Publication Date 
2014
Excerpt: 
effective digital strategy? And what tools can be used to measure marketing effectiveness? Starting with a
Available: Copies:
732. 
Cover image for Security awareness : applying practical security in your world
by 
Ciampa, Mark.
Format: 
Regular print
Publication Date 
2014 2013
Excerpt: 
Strategy -- Block Attacks -- Update Defenses -- Minimize Losses -- Send Secure Information -- Chapter
Available: Copies:
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