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745.

The Loerie Awards 2006.

Format:

Books

Publication Date

2006

Excerpt:

Television advertising -- Awards -- South Africa.

Available: Copies:

746.

Introduction to marketing

Lamb, Charles W.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2006 2005

Excerpt:

communications -- Advertising and public relations -- Sales promotion and personal selling -- Pricing decisions

Available: Copies:

747.

Creating a winning E-business

Napier, H. Albert, 1944-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017630658&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2951123&custom_att_2=simple_viewer

Format:

Books

Publication Date

2006

Excerpt:

) -- Public relations -- Advertising -- Other promotion tools -- Chapter summary -- Checklist -- Key terms

Available: Copies:

748.

Designing brand identity : a complete guide to creating, building and maintaining strong brands

Wheeler, Alina.

Format:

Books

Publication Date

2006

Excerpt:

Advertising -- Brand name products.

Available: Copies:

749.

Chinese medicine men : consumer culture in China and Southeast Asia

Cochran, Sherman, 1940-

Table of contents only http://www.loc.gov/catdir/toc/fy0613/2005043546.html

Format:

Books

Publication Date

2006

Excerpt:

shoppes -- 3. Advertising dreams -- 4. Capturing a national market -- 5. Crossing enemy lines -- 6

Available: Copies:

750.

Engineering wireless-based software systems and applications

Gao, Jerry.

Format:

Books

Publication Date

2006

Excerpt:

. 16. Wireless advertising and marketing systems -- Ch. 17. Mobile payment systems.

Available: Copies:

751.

Qualitative research methods in the social sciences

McIlwain, Charlton D. 1971-

Format:

Video disc

Publication Date

2006

Excerpt:

, as well as how this research is used by the media, advertising corporations and governments in their

Available: Copies:

752.

Visualizing ideas : from scribbles to storyboards

Krisztian, Gregor, 1952-

Format:

Books

Publication Date

2006

Excerpt:

Advertising layout and typography.

Available: Copies:

753.

Designing brand experiences

Landa, Robin.

Table of contents http://catdir.loc.gov/catdir/toc/fy0609/2006296562.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-d.html

Format:

Books

Publication Date

2006

Excerpt:

Advertising -- Brand name products.

Available: Copies:

754.

The 86 percent solution : how to succeed in the biggest market opportunity of the next 50 years

Mahajan, Vijay, 1948-

Table of contents http://catdir.loc.gov/catdir/toc/fy0601/2005925782.html

Format:

Books

Publication Date

2006

Excerpt:

for product design, pricing, packaging, distribution, advertising, and much more. You'll discover the

Available: Copies:

755.

The World Press Awards 2007.

Format:

Books

Publication Date

2006

Excerpt:

Advertising -- Awards -- Pictorial works.

Available: Copies:

756.

Effective public relations

Cutlip, Scott M.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0514/2005016701.html

Format:

Books

Publication Date

2006

Excerpt:

Counsel -- Human Resources -- The Outside Counseling Firm -- Public Relations Firms -- Advertising Agency

Available: Copies:

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