-- Chapter 18 -- Managing Mass Communications: Advertising, Sales Promotion, Events Public Relations

: communication and promotion policy and advertising -- Promoting products : public relations and sales promotion

-- Advertising -- Photography & illustration -- Graphic design -- Interactive -- Student -- ADC now.

Television advertising -- Awards -- South Africa.

. Audiences -- Case study : selling audiences -- 9. Advertising and branding -- Case study : celebrity

communications -- Advertising and public relations -- Sales promotion and personal selling -- Pricing decisions

) -- Public relations -- Advertising -- Other promotion tools -- Chapter summary -- Checklist -- Key terms

Word-of-mouth advertising.

the message: Advertising, motivating consumers; Public relations, promoting ideas -- Changing messages

Advertising -- Brand name products.

. 16. Wireless advertising and marketing systems -- Ch. 17. Mobile payment systems.

-- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and