-- Chapter 18 -- Managing Mass Communications: Advertising, Sales Promotion, Events Public Relations

communications -- Advertising and public relations -- Sales promotion and personal selling -- Pricing decisions

) -- Public relations -- Advertising -- Other promotion tools -- Chapter summary -- Checklist -- Key terms

Advertising.

Word-of-mouth advertising.

-- Parenting -- Animals and nature -- Advertising and propaganda -- Making a living -- Gender -- Religion

the message: Advertising, motivating consumers; Public relations, promoting ideas -- Changing messages

. 16. Wireless advertising and marketing systems -- Ch. 17. Mobile payment systems.

Internet advertising.

Advertising -- Brand name products.

shoppes -- 3. Advertising dreams -- 4. Capturing a national market -- 5. Crossing enemy lines -- 6

-- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and