. Information systems in decision making -- Ch. 12. Decision support systems -- Ch. 13. Artificial intelligence

decision-making in business -- Ethics in managing business -- Managing ethics.

-- Learning Objectives -- Role of Marketing Research in Managerial Decision Making -- Factors that Influence

Marketing -- Decision making -- Case studies.

Decision making.

Decision making.

Decision making

Marketing -- Decision making.

a customer's decision-making process. Yet for most companies, there is a yawning gap between how the

? internalizing the external effects of decision making -- Solutions in search of problems -- Where else would it

samples -- Making sense of statistical significance, effect size, decision error, and statistical power

decision-making processes; Consumer perceptions and motivation ; Attitudes, learning and involvement