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Print
by 
Bothma, Neels.
Format: 
Books
Publication Date 
2005
Excerpt: 
Introduction -- Advertising -- Media planning -- Personal selling -- Sales promotion -- Public
Available: Copies:
782. 
Cover image for Contemporary editing
by 
Friend, Cecilia, 1948-
Format: 
Books
Publication Date 
2005
Excerpt: 
21st-century editing -- The Leap from the Page to the Screen -- Audience, Advertising and Ethics: New
Available: Copies:
by 
Goldblatt, Joe Jeff, 1952-
Format: 
Books
Publication Date 
2005
Excerpt: 
leadership -- Managing vendor contracts -- On-site management -- Accommodating special needs -- Advertising
Available: Copies:
by 
Anholt, Simon.
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising -- Brand name products.
Available: Copies:
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising -- Psychological aspects.
Available: Copies:
787. 
Cover image for Guts! : companies that blow the door off business-as-usual
by 
Freiberg, Kevin, 1958-
Format: 
Books
Publication Date 
2005
Excerpt: 
billion dollars in assets; Roy Spence, Jr., President of GSD&M Advertising, which AdWeek magazine named
Available: Copies:
789. 
Cover image for Kellogg on branding : the marketing faculty of the Kellogg School of Management
by 
Tybout, Alice M.
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Brand portfolio strategy / Tim Calkins -- Building brands through effective advertising / Brian
Available: Copies:
790. 
Cover image for The visionary package : using packaging to build effective brands
by 
Meyers, Herbert M.
Format: 
Books
Publication Date 
2005
Excerpt: 
virtually manage advertising? ; Remaining focused ; How can you get out of it? -- 19. All you need to know
Available: Copies:
by 
Payne, Joanne.
Format: 
Manuscript
Publication Date 
2005
Excerpt: 
Advertising and children -- South Africa -- Durban.
Available: Copies:
792. 
Cover image for Marketing across cultures
by 
Usunier, Jean-Claude.
Format: 
Books
Publication Date 
2005
Excerpt: 
1 : advertising -- 15. Intercultural marketing communications 2 : personal selling, networking and
Available: Copies:
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