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781. 
Cover image for Driving brand value : using integrated marketing to manage profitable stakeholder relationships
Driving brand value : using integrated marketing to manage profitable stakeholder relationships
by 
Duncan, Tom (Thomas R.)
Format: 
Books
Publication Date 
1997
Excerpt: 
-sensitive factors such as intrinsic and created brand contact points; the integration of mass, interactive and
Available: Copies:
782. 
Cover image for Forward through the rearview mirror : reflections on and by Marshall McLuhan
Forward through the rearview mirror : reflections on and by Marshall McLuhan
by 
Benedetti, Paul.
Format: 
Books
Publication Date 
1997
Excerpt: 
Mass media.
Available: Copies:
783. 
Cover image for The media in Australia : industries, texts, audiences
The media in Australia : industries, texts, audiences
The media in Australia : industries, texts, audiences
by 
Cunningham, Stuart.
Format: 
Books
Publication Date 
1997
Excerpt: 
Mass media -- Australia.
Available: Copies:
784. 
Cover image for The media in Western Europe : the Euromedia handbook
The media in Western Europe : the Euromedia handbook
The media in Western Europe : the Euromedia handbook
by 
Østergaard, Bernt Stubbe.
Format: 
Books
Publication Date 
1997
Excerpt: 
Mass media -- Europe -- Handbooks, manuals, etc.
Available: Copies:
785. 
Cover image for The media studies reader
The media studies reader
The media studies reader
by 
O'Sullivan, Tim, 1952-
Format: 
Books
Publication Date 
1997 1954
Excerpt: 
Mass media.
Available: Copies:
786. 
Cover image for The youth charter : how communities can work together to raise standards for all our children
The youth charter : how communities can work together to raise standards for all our children
by 
Damon, William, 1944-
Format: 
Books
Publication Date 
1997
Excerpt: 
, Friends, Mentors, Jobs -- Pt. 3. The View from the Top. 7. The Mass Media. 8. Enabling a Disabling Society
Available: Copies:
787. 
Cover image for A dictionary of communication and media studies
A dictionary of communication and media studies
by 
Watson, James, 1936-
Publisher description http://www.loc.gov/catdir/enhancements/fy0638/97133308-d.html
Format: 
Books
Publication Date 
1997
Excerpt: 
Mass media -- Dictionaries.
Available: Copies:
788. 
Cover image for Writing for the media
Writing for the media
Writing for the media
by 
Nel, François, 1963-
Format: 
Books
Publication Date 
1996
Excerpt: 
Mass media -- Authorship.
Available: Copies:
790. 
Cover image for Webster's New World dictionary of media and communications
Webster's New World dictionary of media and communications
by 
Weiner, Richard, 1927-
Format: 
Books
Publication Date 
1996
Excerpt: 
Mass media -- Dictionaries.
Available: Copies:
791. 
Cover image for Analyzing media : communication technologies as symbolic and cognitive systems
Analyzing media : communication technologies as symbolic and cognitive systems
by 
Chesebro, James W.
Format: 
Books
Publication Date 
1996
Excerpt: 
Mass media criticism.
Available: Copies:
792. 
Cover image for Marketing in the Third World
Marketing in the Third World
by 
Kaynak, Erdener.
Format: 
Books
Publication Date 
1996
Excerpt: 
America / Surjit S. Chhabra -- Advertising to the Masses Without Mass Media: The Case of Wokabaut
Available: Copies:
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McQuail, Denis.
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Berger, Arthur Asa, 1933-
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