and message recipients -- Nature of persuasion -- Aspects of persuasion -- Rokeach's value hierarchy

sourcing with idealized design -- Lean and supplier development -- The value of reducing complexity -- Risk

value propositions / Larry B. Chonko and Eli Jones -- The importance of effective working relationships

, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model

Describes the value of content strategy, discusses how to audit and analyze content, and looks at

and financial planning -- Time value of money -- Risk and return -- Interest rates and bond valuation

: delivering customer value -- Retailing and wholesaling -- Communicating customer value : integrated marketing

conceptual framework -- 5. Value added tax -- 6. Adjustments -- 7. Inventory -- 8. Bank reconciliation

them -- Ethics, stakeholders, corporate strategy, and value creation -- Business ethics in the global

historical context / Wally Olins -- Nation brands and the value of provenance / Simon Anholt -- The country

that emerge from the community -- Bring utility and deliver value -- Commit to a long-term plan

value -- Jürgen Habermas's Kantian pragmatism -- Richard Rorty's deep humanism.