A research study to determine required brand building aspects in Cape Town's cosmetics industry, with specific reference to brand loyalty amongst urban women

Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

A study of exercise involvement and wellness and its potential in enhancing or shifting human values and brand identity amongst employees of different organisations

A study to explore whether colorism in cosmetic branding contributes to racial segmentation and stereotyping among women in Cape Town, South Africa

Leveraging thought leadership through social media to build brand equity for fitness brands

Have recent student movements on South African university campuses provided a platform for increased racial tensions on campuses? : an explanatory qualitative research study with reference to the University of Cape Town

The impact of technology on branding

The lush brand and the "ethi-cool effect" : an exploration into the effects of a simultaneously ethical and trendy brand on consumption patterns of mainstream South African youth

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

Media Studies Reading Pack

Media Studies Reading Pack