by
Usunier, Jean-Claude.
Format:
Books
Publication Date
2005
Excerpt:
1 : advertising -- 15. Intercultural marketing communications 2 : personal selling, networking and
by
Boone, Louis E.
Format:
Books
Publication Date
2005
Excerpt:
strategy. 17. Integrated marketing communications -- 18. Advertising, sales promotion and public relations
by
Yager, Fred, 1946-
Format:
Books
Publication Date
2005
Excerpt:
-- Marketing and public relations -- Advertising and sales -- Management -- pt. 3. Book publishing -- Editorial
by
Patel, Alpesh B.
Format:
Books
Publication Date
2005
Excerpt:
does not sell advertising so you will not see it : money management -- Ch. 5. How to interpret CEOs
by
Taylor, Jim.
Table of contents http://www.loc.gov/catdir/toc/ecip0516/2005020004.html
Format:
Books
Publication Date
2005
Excerpt:
Advertising.
by
Cole, Ellen.
Table of contents http://www.loc.gov/catdir/toc/ecip058/2005004592.html
Format:
Books
Publication Date
2005
Excerpt:
advertising. A highly esteemed group of scholars and researchers provides informed, original psychological
by
Heller, Dana A. (Dana Alice), 1959-
Format:
Books
Publication Date
2005
Excerpt:
advertising campaign for The New York Times, the marketing and commodification of September 11 reveals the
by
Kapur, Jyotsna.
Format:
Books
Publication Date
2005
Excerpt:
Advertising and children -- United States.
by
McCracken, Grant David, 1951-
Format:
Books
Publication Date
2005
Excerpt:
Madison Avenue by storm -- 12. Advertising : meaning versus information -- 13. Sarah Zupko, meet Mrs
by
Levinson, Jay Conrad.
Format:
Books
Publication Date
2005
Excerpt:
Advertising.
by
Rossiter, John R.
Format:
Books
Publication Date
2005
Excerpt:
Positioning (Advertising)
by
Schenck, Barbara Findlay.
Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004117340.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html
Format:
Books
Publication Date
2005
Excerpt:
Advertising media planning.
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